We have discussed several factors that are used in market
segmentation.
Demographic factors included Age, Gender, Income, Wealth,
Social Class, Race, Ethnicity, Religion, Household Composition,
Marital Status, Presence of Children,
Psychographic factors included Behaviors, Attitudes,
Lifestyles, etc.
Geographic (e.g. lives in New York vs. lives in
California)
Behavioral (has certain usage patterns, brand expectations,
brand loyal, price sensitive)
It’s easy to provide examples of segmentation based on
demographics or geography. But explore the 15 different
psychographic segmentation possibilities. In...