Question

please describe what a consumer psychology is. Explain how a consumer is used by marketers to segment potential customers and position their products and services in your own word provide two examples.Your answers to the question should be 4-5 pages long

Answer 1

Behavioural segmentation can be defined as a marketing strategy with which customer is segmented according to their buying behaviour. It directly divide the overall market in several groups which is decided in form of the knowledge and attitude of the customer towards any specific product.
Spending money as well as buying patterns are observed for proper segmentation of the customer into specific segments. Other Lifestyle factors are also measured for proper segmentation of the customer.
Basically market segmentation is done to increase the overall influencing factors for different type of customers and to design advertisement and the target forecast promotional strategies accordingly.

There are several type of behavioral segmentation some of them are as follows.

Benefit sought
Occasion
Usage rate
Brand loyalty status
User status
Buyer readiness stage

Finest example for the behavioral segmentation is the greeting card segments from Archies. Archies create the specified segment for each and every occasion and the buyer decision totally depends on the choice of the customer. Targeted customer is defined with the help of the specific thing regarding the equation. Customers are given the choices of different cards by perfection towards their expression as a gift.

P.S.- Please leave a comment if any explanation is needed.