Question

About Google what are its products and services? Market Assessment, how is its general market? how are its customer analysis, industrial analysis? how is its strategic implementation in human, funancial, physical, contracting and insurance?

Answer 1

1. Partial List of Google's products & services -

• Search Engine (Google)
• Email
• News (Google News)
• Calendar (Google Calendar)
• Productivity or Office Applications such as spreadsheets, word, pdf viewer etc. (Google Sheets, Google Docs etc)
• Cloud Storage & Computing (Google Cloud)
• Web Browser (Google Chrome)
• Operating System (Android OS)
• Thermostat (Google Nest Thermostat)
• Laptops & Desktops (Google Chromebook)
• Software Store (Google Play Store)
• Artificial Intelligence (Google AI)
• Language Translation (Google Translate)
• Video Conferencing (Google Duo)
• Navigation (Google Maps)

2. Google is a multinational technology company.

It can be segmented into the following industries -

• Internet
• Cloud Computing
• Computer Software
• Computer Hardware
• Artificial Intelligence
• Advertising

Google has a vast market for its services & products which have universal application. Its market consists of any person with a smartphone to large multinational company's. With the growing population & use of smartphones & technological advances, Google's market cap will only grow for the years to come.

3.

Customer Analysis -

• 70% of the world's internet queries are searched on Google.
• 80% of smartphones run on Android Operating System.
• Its customers have become part of the ecosystem & find it difficult to leave it.
• Its customer's include - common person, retailers, shopkeepers, customers of customers, multinational corporations etc.
• Google's products are used around the world daily by billions of people, and there’s no sign of that changing.

Industry Analysis -

• Google's advertisement dependent business model enables it to launch free operating systems and productivity software, giving it an advantage against its competitors.
• Its major competitors are Facebook, Amazon & Apple.
• Google's strength is also its weakness as fluctuating demand in advertisements & heavy competition from companies like Facebook can make things vulnerable.
• Its share in the PC market is rising.

4. Strategic implementation of Google in -

• Human Resources
  • Data-based people management decisions
  • People analytics
  • Managing talent with the use of technology
• Financial Management
  • Use of cloud for making financial decisions.
  • Focus on being competitive while maintaining compliance in rapidly changing global markets by managing risk and making more timely, alpha-producing decisions on high-performance infrastructure.
• Physical Management
  • Various of Google's products & services can be used for implementing physical strategies
• Contract & Insurance Management
  • Google's G-Suite & Cloud provide various functions for effective contract & insurance management.