Question

how spotify's value proposition affects its approach to the products and services they offer to its customers

Answer 1

SPOTIFY'S VALUE PROPOSITION

The application creates accessibility by providing music artists with a medium to earn money through their music.

Spotify mainly provides five significant value propositions which are explained further-

1. ACCESSIBILITY
This means that anyone purchasing the music streaming app's package for a month, quarterly or even annually can easily access countless amount of artists, their music and even upload music in case they are an artist. It makes accessing and exploring music very simple and convenient.

2. PRICING
Spotify Premium costs $9.99/month. They also provide a 30 day free trial. Another lucrative offer they provide are family and student plans which have discounted rates.

3. CUSTOMIZATION
One of the most attractive features of Spotify is it's ability to peak inside your playlists, the type of artists you prefer and the kind of music you like. Then they find similar songs and artists which gives a sense of customization to the customer.

4. PERFORMANCE
Performance of Spotify is appreciated by thousands of people and receives very less complaints as compared to the other music streaming applications.

5. BRAND and STATUS
Spotify is a premium brand which is well recognised by people all over the world.