Google LLC is an American multinational technology company that specializes in Internet-related services and products, which...

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon, Apple, and Facebook. In 2012, Google LLC. Acquire the Mototola Inc. which was an American multinational telecommunications company designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. After having lost $4.3 billion from 2007 to 2009, the company had a difficult time and as a result, was sold to Google in 2012. This acquisition made Google introduced some impressive new concepts -- like Touchless Control, which the company has claimed meaningfully increases user engagement with Google search. That feature and other Motorola-made innovations couldn't have happened without access to a hardware manufacturer. On a broader level, Google is reportedly keeping Motorola's Advanced Technology group and incorporating it into its own core Android team. In nutshell, Motorola's hardware technology assisted the Google in developing and enhancing many of its products.

Please answer the following question in the context of this acquisition.

Google’s acquisition of Motorola is a form of growth strategy. What form/type of growth strategy is this? Explain your answer.

What are the benefits of this form of growth strategy

This is an external growth, in you opionin was it better for google to grow internally rather than externally. Comment

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ekkarill92 answered 2 years ago

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