Question

how has digital media transformed how organizations advertise and market their products and services. include a historical (before and after digital media) and global perspective ( include us and two additional countries

Answer 1

Digital media is a medium through which messages, informations, contents are sent.Industries are utilising digital media for advertising purposes.There are hundreds of ways of innovative way to connect with the customers using digital media.Examples  of digital media are Digital television,e book etc.

Before digital media organisations for marketing their product used to focus more on media like television and radio but now digital media has transformed the process as people now are getting used to with digital media and getting information has become very easy.Organisations now a days are focusing more on digital media for advertisement.

Internet has become one of the powerful medium for promotion of products.Internet helps to connect with people easily as millions of people have access to this these days.Earlier television,leaflets,fliers etc were traditional methods.

Digital marketing has overtaken the traditional methods of product promotion.Cell phones have become very handy and customers feels it very handy and easy access to do any transaction over phone.Communications have become very easy with the help of digital media.

Marketing is done through creation of websites and designing the websites.Email marketting of products are useful these days.Marketing of products in social media platform like facebook,twitter have transformed the overall process of advertisement of the product by the organisation.

Mobile apps are providing a helping hand for the organisation to reach to more people and it has its own advantage of product advertisement and marketing.