Question

A. Imagine you are a HRM manager and asked to do a job analysis for a job title at your company, choose any job title you know or hear about and make a job description and job specification. 10 marks B. Discuss and explain in your own words with relevant examples the “Marketing concept” 15 marks

Answer 1

A. JOB DESCRIPTION: It is a document that consists of the data related to job in order to attract the interested candidates for it, it consists of all the necessary details of the job.

It includes information such as: 1. Job title

. 2 . Job location

3. Report to

4.Job purpose

5. Responsibilities/duties

6 .Essential and desirable criteria

For eg: Jobs discription for the post of team leader

JOB TITLE : Team leader

JOB LOCATION: YH INDUSTRIES, SECUNDERABAD

REPORT TO: Marketing director

JOB PURPOSE: To plan and carry day to day activities of sales and coordinating with the team members and also motivating them to work harder as boost sales.

RESPONSIBILITIES:

• Set team goals
• Assign tasks and set deadlines
• Monitor team performance and report
• Motivate team members
• Discover training needs and provide training
• Listen to team members’ feedback and resolve any problems
• Recognize high performance and reward accomplishments
• Encourage creativity and risk-taking

ESSENTIAL AND DESIRABLE CRITERIA: Minimum of 1 years experience, post graduate in marketing prefered however graduate will work.

JOB SPECIFICATION: It is a document that consists of specific skills required to perform the job.It helps candidates to make sure if they are fit for the job or not

It consists of: 1. Qualification

2. Experience

3. Skills

4.Responsibilities

For eg: Job specification for the post of team leader

QUALIFICATION:

• Bachelors Degree in Marketing specialization or a related field required.
• Masters of Business Administration, Marketing specialization preferred.

EXPERIENCE: Min 1 year of experience as sales executive, also having an experience of managing a team of minimum 3 candidates will be preferred.

SKILLS:

• Excellent commmunication skills.
• Ability to work and coordinate with the team of 7-8 members.
• Able to work in an environment where you can be called anytime in the day .
• Good teamwork skills
• Ability to work in an environment of constant change.

RESPONSIBILITIES:

• Set team goals
• Assign tasks and set deadlines
• Monitor team performance and report
• Motivate team members
• Discover training needs and provide training
• Listen to team members’ feedback and resolve any problems
• Recognize high performance and reward accomplishments
• Encourage creativity and risk-taking

B) MARKETING CONCEPT: It can be defined as the philosophy of analysing the demands of the market and then producing the goods according to those demands.

There are five main concepts of marketing

1. Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Societal Marketing Concept

PRODUCTION CONCEPT: This concept says that the customers will prefer those products which are readily available and also highly affordable. ie the cheap products.

eg: I want to eat a pizza, i have choice of visiting a franchise and having a pizza worth $100 and also a choice of having pizza by a street vendor for $10 , if i use production concept, i will choose the pizza that costs $10.

PRODUCT CONCEPT: This concept says that the customer will go for the products which have good quality,performance and good features.

eg: I want to buy a mobile phone and if i use the product concept then the mobile i would buy is apple as it gives the best quality as compared to any other phone .

SELLING CONCEPT: This concept assumes that a consumer will not buy a product unless huge efforts of marketing and advertising is done. Here more focus is on increasing sales and not on building customers.

Eg: An advertisement of ford cars on the television, huge amount is spent by the car owner on this advertisement in order to boost sales.

MARKETING CONCEPT: This concept says that firstly we need to know the needs and wants of the customer and then provide the goods according to the customers satisfaction.

Eg: Coolwinks have analyzed the demand of the customers and then started providing the eyeglasses at the convenient rates whereas other stores like lenscart are way too expensive.

SOCIAL MARKETING CONCEPT: This concept says that the need and wants of the customer is necessary and along with that we need to take care of the well being of cutsomers and society.