Question

In: Economics

You are asked to do an analysis of a company. You may choose the company yourself....

You are asked to do an analysis of a company. You may choose the company yourself. It can be a well-established company (such as Amazon) or a small to medium sized company. Feel free to choose companies you have worked in or are a customer of….you will have to do some secondary research as part of your analysis.

Please address the following points in your analysis:

  • Introduction to the company
  • Review of Company’s approach to entrepreneurship and business development (i.e. who was the founder? how did their idea fit the market? how do you think they assess opportunities? Where have they been successful (or where have they failed)?)
  • Analysis – approach to entrepreneurship, organization/business development, markets resources, specifically:
    • Define and explain what you perceived were the entrepreneurial attributes, behaviours, and skills in setting up the company/organization
    • Describe the role and contribution of the company and entrepreneurship to society
  • Summary of Analysis and Recommendations for Improvement
    • Consider and reflect assessing your own entrepreneurial skills, behaviours, and attributes; and evaluate your potential for an entrepreneurial career. Could you have set up a similar company/organization? Why or why not?
    • What business ideas can you generate based on your recommendations of the company and market?
  • Conclusion

Solutions

Expert Solution

a. Introduction of the company :

Amazon.com - E-commerce company ,Cloud computing, e-commerce, artificial intelligence, consumer electronics, digital distribution, self-driving cars

b. Review :

1. Founder of the company : Jeff Bezos

2. Established : 5th July ,1994 , Washington, U.S

3. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewellery.

4. It has created various MILESTONES during their journey.

5. The idea of creating an online market is seemed to be like a boon looking at today's scenario.

6. The company has brought vendors and customers together across the globe on ONE platform , hence increasing the opportunities to work and earn.

7. This Pandemic has proven that the founder had a great vision .


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