Question

In 250 words:

Can you market unsought goods? If so, how?

Answer 1

Unsought goods are such goods that a consumer does not know about and normally is not intrested in gaining knowledge about the product or buying it . Let us look at some examples to have a clear understanding of unsought goods . Funeral services , fire extinguishers , reference books , life insurance are some classic examples . So we can see that these goods are not purchased out of desire but out of anticipation of any danger or fear .

Unsought goods requires high levels of advertising and personal selling support . Suppose in the case of life insurance . Agents approach people with various insurance plans and make them realise the benefits of an insurance . This support is necessary to sell such an unsought good to consumers .

Also by means of advertising people can be made aware about their needs of such goods , as in case of refernce books . By making people believe that such a good can mitigate danger to some extent or provide support during danger , helps market such goods .