Air Jordan as a company is a subsidiary of Nike. Can it also be considered as...

Air Jordan as a company is a subsidiary of Nike. Can it also be considered as a competitor?

Expert Solution

Air Jordan is an athletic-luxury, marquee, niche brand within the Nike family of brands. As a subsidiary, it has access to the same resources, revenue streams, marketing and sales channels that Nike maintains. They both are luxury brands producing the sports footwear like sneakers etc. Nike is promoting Air Jordan as its own brand. One thing is certain the Jordan brand is as successful and example of brand power you’re likely to come across, with significant financial benefits Nike. With a growing share of a market it already dominates and the continued financial success of Nike, the partnership between Nike and Jordan will likely continue to produce billions in revenue for the company. They are working together to oust the other big brand like Adidas etc .Also Nike has control over the marketing of jordans and even the production terms.

Therefore the financial benefits and market share rise the nike got with Jordan brand doesn’t make both competitors.

Rahul Sunny answered 2 years ago

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