Question

introduction and conclusion for nike company

Answer 1

Introduction : Nike was founded by phil knight & bill bowerman in 1964 and named it as ribbon sports but officially it became nike in 1971.

In manufacturing of sportswear and gear nike is the market leader and enjoys the possessing more than 47% of the market share accross the world.

Around the world there are many high profile athelete and sports team who are nike sponsors and they highly recognised by trademarks of "just do it" and the swoosh logo.

• According to porter's five forces model, nike have all the power to bargain with the suppliers and have customer loyalty also.
• To get the growth, company had started international expansion particularly in the European market and aggressive Marketing.
• Nike not only benefited by sportswear infact slowly n gradually it had started getting good in other product lines as well which includes apparel work and leisure shoes etc.
• In 1984 company had great fall in its sales which got recovered by started new product lines in 1986.
• In early of 20002s nike continued to struggle and reached to the corner finally by 2003 and from here company started doing well again which shows upward arrow in its sales/profit graph.

Conclusion :

1. Nike has good increase in stock prices and good growth momentum

2. To capture the apparel product line market share it should capitalize on its brand image.

3. To help with mostly everyone's need for the products nike always has been a market sensation.

4. To avoid repeating past mistakes nike should always remember labour laws.

5. To have direct sale to the customers nike should establish a proper e commerce network.

6. Nike has to reach out to unexplored region of sports.

7. To maintain its competitiveness it should strive to find a strategy.

8. Having performance reporting and communication on time lead to good results.

9. Employee turnover rate should be the minimized.

10. Related to sports nike is the biggest brand worlwide.