Question

Topic: How can social media aide in small business profits?

Please collected data and begin analysis:

1. what types of categories or components does your data contain?

2. Do you see trends or similarities amongst your data?

I need the citation that used and also please makes it more research, not general information

thanks

Answer 1

Answer:

Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales.social media is a key channel for growing revenue for your small business and should be prioritized.Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.

1. AWARNESS : it is very important to create awareness and be aware of all the possibility related to your as well as other competative business the main objective is to create awareness and our strategy is to expose target audience to brand content .

2. CONSIDERATION : the main objective is to generate demand . strategy is to drive engagement of target audience with brand content.

3.DECISION : the main objective is to drive conversation and move targets audience to brand offers.we onwed posts with CtAs and earned shared links .

4.ADOPTION : to delight customers and drive engagement with brand product/services.

5. ADVOCACY : to inspire evangelism and the strategy is to activate customer influencers.

The top goals social media marketers are looking to are to:

1. Increase brand awareness
2. Increase community engagement
3. Increasing website clicks.

Your social media goals will determine the metrics that matter to you, and it’s important to measure these to ensure you're on the right track with your strategy. For instance, if you wanted to increase traffic to your site, then you'd want to pay attention to the amount of referral traffic coming from your social networks.

There are many resources you can rely on for metrics, including Google Analytics, Facebook Analytics and page insights, Sprout Social, LinkedIn company pages report, Keyhole, Twitter analytics and keyword reports, Buffer, and BuzzSumo.

2. There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. This equates to 45% of the world’s population being on social media. It also means that social media adoption has actually beaten previous estimates, which suggested that an estimated 2.82 billion would be using social media in 2019. While this suggests that brands have the opportunity to reach larger audiences than ever before, a new trend is affecting that audience base.

However, many types of influencers are no longer trusted by consumers. Big influencers are not only expensive for brands, they no longer have the impact that they used to because they are seen as disingenuous. In fact, 61% of consumers will trust the recommendations of friends and family over celebrity endorsements because they are more likely to be honest.

In comparison, smaller influencers, such as those who are likely to be part of your communities, tend to have better relationships with their followers, which means they benefit from a higher level of trust. This can lead to more engagement at a lower cost, as well as increased trust in a brand that is more likely to culminate in conversion.

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