Question

list 10 tangible and intangible resources for the company CVS. Also do a VRIO analysis for one of the listed resources.

Answer 1

Tangible and Intangible assets of CVS:

1. Cash & Cash Equivalents : Liquid Assets
2. Short Term Investments - Liquid Assets
3. Receivables - Financial Assets
4. Inventory - Stock in Hand
5. Property Plant & Equipment - Tangible Assets
6. Goodwill - Intangible
7. Trademarks - Intangible
8. Client Contracts - Intangible
9. Covenants - Intangibles
10. Other Current Assets - Operating Assets

VRIO analysis of their Trademarks

Value - The value is more long term. The value of trademark of CVS and its products is expected to bring in future cash flows over several years. The value is not only from the tangible nature of the products that is used by the customer, but also the intangible brand value of those trademarks developed over the years.

Rarity - Not a rare asset , since several trademarks similar to the same exist in the market, and this is one of the competitors.

Imitability - Low on imitability, as the trademark is a legally protected one.

Organization - Organization is making the cash flows from the trademark for several years, and continues to do so in the foreseeable future.