Question

identify and discuss the VRIO Analysis
and SCP Model (structure, conduct , Performance) for Emirates NBD bank

Answer 1

identify and discuss the VRIO Analysis and SCP Model (structure, conduct , Performance) for Emirates NBD bank

:VRIO Analysis for Emirates NBD bank is as follows:

Emirates NBD bank Corporation’s core competencies, based on the VRIO framework and VRIN framework, ensure the company’s value chain and its competitive advantages against other firms.

Using the resource-based view (RBV), the VRIO/VRIN analysis model identifies the most significant competencies (resources and capabilities) in strategic planning processes, based on a number of criteria, such as value, rarity, imperfect imitability, and organization (VRIO), and value, rarity, imperfect imitability, and non-substitutability (VRIN). In this business analysis case of Emirates NBD bank, these frameworks determine how the enterprise maintains its competitive power, despite challenges in the industry environment. The company’s value chain uses these competitive advantages in satisfying its value proposition to target customers in the global financial services market. Thus, Emirates NBD bank’s value chain effectiveness partly depends on the company’s VRIO/VRIN core competencies and competitive advantages.

In strategic management and long-term strategic planning, the VRIO analysis, VRIN analysis, and value chain analysis of Emirates NBD bank Corporation provide insights on how resources and capabilities function as core competencies that create or support the company’s competitive advantages. This resource-based view of the company informs strategic objectives, and allows a competitive power test for a comparative assessment of the business and its competitors in the financial services industry. The results of such analytical evaluation guide strategies for achieving Emirates NBD bank’s corporate vision and mission statements.

Emirates NBD bank VRIO Analysis & VRIN Analysis (Resource-Based View)

ORGANIZATIONAL RESOURCES & CAPABILITIES	V	R	I	O	N
Competitive Parity or Equality:
Integrated information technologies for online banking	✔
Unexploited Competitive Advantages:
Resource capacity for diversification	✔	✔	✔
Sustained Competitive Advantages:
Branding of Emirates NBD bank, especially in commercial banking	✔	✔	✔	✔	✔
Expertise in financial services	✔	✔	✔	✔	✔
Emirates NBD bank’s multinational organizational size	✔	✔	✔	✔	✔

Non-core Competencies. In the resource-based view, Emirates NBD bank’s non-core competencies are resources and capabilities that affect competitiveness, but do not ensure the company’s competitive advantage. These competencies fail to satisfy at least one of the requirements of the VRIN/VRIO framework pertaining to financial services business operations. Although these non-core competencies influence Emirates NBD bank’s value chain (see Value Chain analysis section below), they have minimal or insignificant contribution to business competitive advantages against other financial services firms. For example, Emirates NBD bank’s online banking information technologies provide only competitive parity (or competitive equality) because other banks have similar technologies. This VRIN/VRIO analysis also identifies the company’s resource capacity for diversification into industries that could complement current operations in investment banking, wealth management, and commercial banking. Such resource and capability is a non-core competency because Emirates NBD bank continues to focus primarily on financial services. Based on the VRIO/VRIN analysis, this capacity has insignificant contribution to the competitive advantages of the banking business.

VRIO Analysis of Emirates NBD bank’s Core Competencies (Sustainable Competitive Advantages). The VRIO analysis table shows that the core competencies depend on human resources and organizational design and development strategies of the financial services enterprise. For example, Emirates NBD bank’s brand is a resource that functions as a core competency that satisfies all of the criteria of the VRIO analysis framework. In the resource-based view, the brand provides long-term or sustained competitive advantage by making the company’s financial services easily recognizable among target customers. In relation, industry-specific human resource expertise is a core competency that adds to Emirates NBD bank’s competitive power, especially against smaller firms’ value chains. Moreover, the banking company’s large multinational organizational size is considered a core competency based on the VRIO analysis model. A large international footprint gives leverage and competitive advantage that makes Emirates NBD bank stronger against competitors that use a cost-leadership strategy and/or a market penetration growth strategy. All of these core competencies satisfy the VRIO criteria pertaining to financial services: valuable, rare, inimitable/imperfectly imitable, and organized. These resources and capabilities support Emirates NBD bank’s generic strategy for competitive advantage, business model, and intensive strategies for growth. The core competencies identified in this VRIO analysis relate to the company’s strategic plans and strategic objectives for growing the business and enhancing its value chain in the global financial services market.

A diagram illustrating a top-level value chain analysis of Emirates NBD bank. Considering its supply chain and other business areas, Emirates NBD bank has a value chain that obtains inputs and delivers value (outputs) to the same client population, using the core competencies identified via the VRIN/VRIO analysis frameworks.

In the above diagram, the value chain analysis of Emirates NBD bank provides a general perspective of how the business operates, and how value is created using the core competencies identified through the VRIO/VRIN analysis model. The banking company’s value chain has a “circular” form, with inflow from customers to the business, and outflow from the business to the same population of customers, including depositors and investors. This form is based on the fact that Emirates NBD bank’s customers are the sources and recipients of financial resources. For example, the company pools funds and makes them available to customers, such as through loans. This circular form reflects an aspect of Emirates NBD bank’s supply chain. However, the company’s actual supply chain management involves other business areas, such as information technology procurement for online banking operations management. In the diagram, the financial and data inputs to Emirates NBD bank’s value chain are transformed using VRIN/VRIO core competencies, such that the organizational output (financial services and resources) is valuable to customers. The value-creating financial service processes in the value chain depend on the core resources and capabilities. Emirates NBD bank’s corporate structure formalizes the groupings and system of activities necessary to maintain this value chain. The organizational structure, value chain (and supply chain), and the core competencies identified in the VRIN/VRIO analysis are interrelated in building the company’s competitive advantages.

Key Points from the VRIN/VRIO Analysis and Value Chain Analysis of Emirates NBD bank Corporation

The VRIO analysis of Emirates NBD bank Corporation determines three core competencies. These competencies are the resources and capabilities that contribute to the banking company’s competitive advantage. The VRIN analysis of Emirates NBD bank Corporation identifies the same business resources and capabilities as the VRIO core competencies. These results illustrate the similarity between the VRIO analysis framework and the VRIN analysis framework. On the other hand, the value chain analysis of Emirates NBD bank Corporation presents how these core resources and capabilities apply in business operations. This application links the resource-based view to the financial services business value chain. A supply chain analysis of Emirates NBD bank can offer additional insights on the value chain and the company’s competitive advantages. The company’s supply chain management influences this value chain. Also, Emirates NBD bank’s organizational culture affects how human resources utilize these VRIO/VRIN core competencies for value chain and operational effectiveness. The company’s competitive advantages are subject to the capabilities of the workforce, thereby indicating the importance of human resources and the core competencies identified in the VRIN/VRIO analysis.

For SCP Model Refer image: “SCP Model In Banking”