Question
In: Economics
Choose a product or service you would like to analyze. For small companies, you may not...
Choose a product or service you would like to analyze. For small companies, you may not be able to distinguish the product from the company.
The first part of the paper should provide a brief background of the company and a description of the product/service and its major competition.
The second part of the paper is descriptive. I would like you to describe the product’s current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix).
The third part of the paper is diagnostic. I would like you to evaluate the product’s current marketing strategy and implementation. Use any criteria you feel are appropriate, but at least one should be the “consistency” of the strategy/marketing mix.
The fourth part of the paper is prescriptive. Based on your evaluation, I would like you to make recommendations for “fixing” the problems you found.
Please provide an elaborate answer (4 to 6 pages in Word Format). Thank you.
Solutions
Rahul Sunny answered 2 years agoRelated Solutions
Choose a service or product currently in development. You may choose your own product or service...
Choose a service or product currently in development. You may
choose your own product or service for this discussion. Describe
the prototype developed for that service or product.
Choose a product that you would like to create and introduce for sale - it can...
Choose a product that you would like to create and introduce for
sale - it can be pretty crazy so have some fun here if you'd like.
Now your job is to create your advertising campaign for that
product.
What is your product?
What is your target market, and how will you make sure that your
ads reach that market and resonate with them?
What are your advertising objectives?
What sort of artwork/visuals will you include in your
advertisements?
What...
You have to decide on a product/service you would like to provide. State it at the...
You have to decide on a product/service you would like to
provide. State it at the beginning of your essay. Go through the
Appreciative Inquiry process and write up mission, vision, and
values statement for this new company.
Imagine you are a strategic leader who has to develop a mission,
vision, and values statement of a NEW (imaginary) company. You will
have to decide on a product or service that this new company would
like to offer and clearly state...
Choose a product/service (this product or service can be an existing product or one you make...
Choose a product/service (this product or service can be an
existing product or one you make up).
Define the product to include value proposition,
characteristics, and the nature of the product (consumer versus
business product, and what type of product it represents)
Identify the product’s position in the product line (if offered
with other similar products) and, more broadly, the company’s
overall product mix. Address the following:
How would this product differ from other products in the product
line (if...
Create a simple product or service that you would like to sell. Present the following (show...
Create a simple product or service that you would like to sell.
Present the following (show your calculations) in a written
document:
Cost per unit—variable costs per unit only, and fixed costs
with an assumed level of production.
Sales price per unit
Selling and Administrative costs-- variable costs per unit
only, and fixed costs with the same assumed level of production
that was used in #1.
Breakeven point in units and in dollars.
CVP income statement using an assumed level...
Create a simple product or service that you would like to sell. Present the following (show...
Create a simple product or service that you would like to sell.
Present the following (show your calculations) in a written
document:
Cost per unit—variable costs per unit only, and fixed costs
with an assumed level of production.
Sales price per unit
Selling and Administrative costs-- variable costs per unit
only, and fixed costs with the same assumed level of production
that was used in #1.
Breakeven point in units and in dollars.
CVP income statement using an assumed level...
Different companies may have or may choose to have different cost structures for the same product....
Different companies may have or may choose to have different
cost structures for the same product. Many companies try to lower
total cost regardless of output but, if it were so easy, then it
would already have been done. So, consider a change in cost
structure which combines a 10 percent increase in fixed cost and a
sufficient decrease in marginal cost which does not change BE.
a) How large is the required decrease in marginal cost?
b) Over what...
Why would a customer buy a product or service from you? Pick a product or service...
Why would a customer buy
a product or service from you? Pick a product or service that you
currently offer, or would like to offer, and use this worksheet to
brainstorm about aspects of your company, product, or service that
would motivate a customer to choose you rather than a
competitor."
Awareness:
Features and benefits:
Price:
Brand:
Convenience:
Word-of-mouth:
Affiliation:
Other:
Choose a product or service that you are familiar with (something you use or have used,...
Choose a product or service that you are familiar with
(something you use or have used, something related to a job you or
someone close to you has held, etc.). Are there a lot or few firms
in the industry? Are the products similar or identical or without
close substitutes? Are there barriers to entry and, if so, what are
they?
With this assignment I would like for you to take a topic in economics and analyze...
With this assignment I would like for you to take a topic in
economics and analyze it using the concepts and ideas developed in
the course. You can follow the format for writing a paper on
Wal-Mart, or you can choose to analyze any
other applicable topic that interests you using the paper
guidelines provided (under 'Assignments'/'Writing
Assignment'; I've provided examples of papers and topics composed
by previous instructors and students in this course). If you have
questions and/or problems...
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