Question

In: Operations Management

Choose a product that you would like to create and introduce for sale - it can...

Choose a product that you would like to create and introduce for sale - it can be pretty crazy so have some fun here if you'd like. Now your job is to create your advertising campaign for that product.

What is your product?

What is your target market, and how will you make sure that your ads reach that market and resonate with them?

What are your advertising objectives?

What sort of artwork/visuals will you include in your advertisements?

What forms of selling will you use and why? (Personal selling, online sales, retail sales and if so, in what type of retail store)?

Solutions

Expert Solution

Since Mangoes is favorite fruit for all the people and it is popular among everyone. it can be consumable by each and every age group people.

What is your product?

Product to be launch in the market is alphonso fruit Juice(Amrass)

What is your target market, and how will you make sure that your ads reach that market and resonate with them?

primary target market

kids , teen, working people, housewife,

Secondary target market

travel industry, movies, airlines

since mangoes word is mouthwatering and people love to have mango juice called amraas. and it is for all type of age group. it mostly targeted in the areas like city where people love to have natural organic product as energy drink. these ads i will make sure to reach market with the help of door to door marketing, free sampling, campaigning at the crowded place like malls where most of the people will take experience about the product so that more and more people will attract to purchase the product.

What are your advertising objectives?

major objective of advertising is to create awareness about the product so as to attract more and more people and increase the sale.

What sort of artwork/visuals will you include in your advertisements?

1. artwork / visuals like temperature is very high and by drinking this fruit juice (amraas) people get instant relief

2. for working people it can be the best organic juice while leaving for the job (person running to catch bus with juice in hand)

3. simple and clear organic mangoes juice (with no added preservative poster or diagram)

What forms of selling will you use and why? (Personal selling, online sales, retail sales and if so, in what type of retail store)?

for selling i will mostly use personal selling and online sales since door door publicity , camping in the crowded place with free sampling makes more impact on the people mindset of the product and due to Internet and mobile technology with the help of digital marketing platform it becomes easy to do publicity and reach more target customer

keosha answered 1 year ago
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