Choose a product/service (this product or service can be an existing product or one you make...

Choose a product/service (this product or service can be an existing product or one you make up).

Define the product to include value proposition, characteristics, and the nature of the product (consumer versus business product, and what type of product it represents)

Identify the product’s position in the product line (if offered with other similar products) and, more broadly, the company’s overall product mix. Address the following:

How would this product differ from other products in the product line (if appropriate)?

What price point would this product target and is there any conflict with existing products?

How does the marketing message differ for this product from other products in the product line?

Expert Solution

Rahul Sunny answered 2 years ago

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