Question

In 845 words, please describe your understanding of each part of the Social Media Honeycomb to identify the primary characteristics of content communities.

Answer 1

Social Media is very famous in the utmost few years for sharing user generated content on the network. The use of social media increases significantly day by day. Understanding the functionality of social media is a very important task. There are seven functional blocks of social media are Identity, Conservation, Sharing, Presence, Relationship, Reputation, and Groups. This framework is called social media Honeycomb Model. The Honeycomb model is a way of setting out the most important forces behind the social media ecology which all social media marketers, users and platforms operate within. Each block allows us to understand the structure of the social media site based on the facilities it provides to its users.

The seven blocks which represents a key aspect of how social is used
1. Identity –The identity dimension is about the extent to which individuals or organizations make their identity public by disclosing personal or corporate information (i.e. name, age, gender, profession, location) in a social media setting.
2.Presence – The presence dimension is about the extent to which an individual can know whether his/her peers are available online. Presence dimension includes information as to where each-individual-in-one,network is in the virtual world and/or in the real world.
3. Sharing – The sharing dimension is about the extent to which an individual exchanges, distributes and receives content in a social media setting. As the term social implies, exchange between individuals is a crucial functionality on social media sites.
4.Conversations – The conversations dimension of the Honeycomb Model is about the extent to which each individual communicate with one another in a social media setting.
5. Groups – The Groups dimension is about the extent to which each individual can form communities and sub-communities in a social media setting.
6.Reputation – The reputation dimension is about the extent to which each individual is able to identify ones relative position (including one, own position) in the society in a social media setting. In social media, reputation is not something granted to people through their disclosed identities but it is something that can be earned through shared content, expressed thoughts, likes and dislikes.
7. Relationships – The relationships dimension is about the extent to which each individual can be related to other individuals in a social media setting. The word relate„ is used to indicate the type of association formed between individuals which in turn may lead to conversation and shares.

Content communities:
In Content communities the end user search communities by searching keyword, subscribe to individual users and share multimedia data. The main objective of content communities is the sharing of media content between users. Content communities exist for a wide range of different media types, including text, photos videos, and PowerPoint presentations. Examples., You tube share video, Fliker share photos and images, and slide share PPTs.

CHARACTERISTICS OF SOCIAL MEDIA
Online platforms that enable users to:
1.create, share, adapt and reuse content engage in digital dialogue and collaboration
2. create linkages, groups and communities
3.have peer-to-peer contact
4. have social interactions with other users
5. create and maintain their own user profiles and IDs