Question

Amazon Rising Assignment 

1. In Business to Business marketing and transactions what role does Amazon play?

2. Describe Business to Business functions and activities performed by Amazon.

3. Describe Amazon's role and affect on specific industries, for example publishing.

Answer 1

Answer 1.

Amazon has become a giant and ranks under ten in the Fortune 500 companies. It not only caters to the retails customers but also felicitates B2B business transactions through its platforms.

Amazon has come up with a platform known as Amazon Business where small and large businesses can buy and sell from each other, earlier the B2B business was a cumbersome and tough call and to market B2B sophisticated methods such as trade magazines were used. With the help of Amazon Business potential B2B buyers and sellers can meet each other on its platform and thus very much eliminating the requirement of marketing activities done by a seller.

Amazon has also reduced the role of multiple intermediaries through its B2B platform and has made the transactions much easier and convenient. Modern day buyer and seller also finds this method convenient and are attracted to this model of business.

Answer 2.

The B2B functions and activities performed by Amazon are mentioned below:

• Providing B2B buyers and sellers a platform where they can sell and purchase.
• Sophisticated software and technical support is also provided by Amazon to its B2B service customers.
• Pricing, selection and convenience has played a great role in making this service attractive this platform is managed by the tech team of Amazon.
• Shipping services to fulfil the B2B transactions are also being provided by Amazon for a pre-defined fee.
• Amazon also shows advertisements for the sellers which are registered on its B2B platform meaning they are doing marketing activities as well.

Answer 3.

Since Amazon first started selling books the one industry which saw a major change was publishing industry. Amazon has changed the way in which the books business was done. Earlier there were number of titles which were unavailable in market and people had to visit shop to shop in order to find that one book but after Amazon’s entry in this sector customers choose to buy books from here as it is easy convenient and much cheaper.

There were number of titles whose demand was very low and publishers assuming no demand of those titles have stopped publishing those books but after Amazon and its sophisticated software the publishers can know the exact forecasted demand of specific titles and choose to print titles they were not doing earlier.

Amazon has brought a positive change on the publishing industry though the way in which this business was done is definitely changed.

Apparel industry has also seen changes as people prefer buying products online as its comparatively cheap and convenient.

The another industry which has seen a positive change by Amazon coming in market is Smartphone industry, now the product launches are done on amazon and there are several models available in the market which are exclusively available online on Amazon. Amazon has changed the way of doing business for many industries.