In: Operations Management
What role does the sourcing agent play in analyzing international markets,marketing?
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Sourcing agent allows a company to gain insight into a different global market which would not be an easy task for the company itself due to the presence of factors that affect the relationship dynamic between potential businesses and the sourcing agents. They already have the necessary data to all the insights of the market and saves a lot of valuable time and resources if they are contracted to provide the necessary knowledge. They are also helpful for identifying the creditworthiness of potential partnerships and help with minimizing the risk factor for any businesses that are conducted in another country. They are also responsible for maintaining the pricing practices and provide services which would be categorized as after sales services and essentially help a business bridge a gap between potential business opportunities.