Question

Define communication. How does it play a crucial role in marketing and business?

What is clutter? Name some of the forms of clutter in marketing communications.

Describe integrated marketing communications (IMC).

Answer 1

Organisational communication can be defined as a field of communication in which the organisations communicate the organisation outside the organisation. Business organisation can be formal as well as informal at the flow of communication can also be formal as well as informal which is flowing through different channels. These specific communication can flow downwards, upwards and horizontally.
Technique used in conveyance of the message for the information from center to the receiver inside an organisation with the help of the different channels is called the communication process. First leader send a developed an idea which is later encoded into the message and later transmitted to the party with the help of the channels. Decode the data and provide feedback to the sender.
Business communication process can be defined transferring an idea from one person or group to another person of group that is included into the organisation and could understand the specific message. Or we can say that business communication process is a system in which information is transmitted from the sender to receiver in an organised and structured way.

Walmart's supply chain is one of the finest examples of implementation of communication model. Walmart supply chain uses a digital communication structure from bottom to up. Sending out information from their inventory to the stores and stores to the inventory Walmart successfully manages the overall number of product in their inventory system. Buy automatic be communicated process from their inventory to the suppliers as well as getting supplies g has successfully managing the overall process of communication inside the organisation.

Walmart's communication model includes communicating with stakeholders on the level of reduced sales from E-Commerce depart as well as improving The E-Commerce service inside the organisation by taking the communication as a serious task.
Company has implemented multiple database management systems for better communication inside your organisation for provision of inter connectivity in different departments. My connecting the different department communicate information flows from one department to another department in a horizontal way and provides efficient support as well as feedback.

Sudden changes in the supply chain as well as requirement of inventory is also done by the business communication from the bottom most store of Walmart to the top most authorities. By having a communication channel in different departments of the company Walmart has successfully manage to integrate itself into the organisational structure.

By implementation of HRIS walmart has successfully built a new system for efficiently communicating within the human resource information. This is specific system has increased the capability of Walmart to communicate with their overall employees and human resources inside the organisation to create a better working environment. By promoting you open communication between stakeholders and employees of the organisation Walmart has successfully managed to interconnect the department and provide better fluency of communication between two channels of the organisation. By arranging the sender, mediator, receiver system into the organisation Walmart has successfully manage to implement a new system which is totally based on electronics to provide send message to the receiver and take the feedback instantly.

Marketing can be defined as excessive amount of at messaging to the consumers that are exposed for a daily basis. This specific type of approach reduces the overall impact of advertisement to the customers reducing its availability of influencing the customers and creating an ignorant behaviour of a specific letter.

Some major type of marketing letters are as follows

Broadcasting clutter
Print clutter
Online cutter
Mailers and handouts

All of the above type of clutters create an information overload over a customers mind making them ignorant and immune to the advertisements available in the specific environment. By using classic colours and catchy for better influence as well as to provide distinctive identity in the specific cluster of advertisement.