What role does marketing play in the implementation of adaptive strategies for expansion? Is marketing ever...

What role does marketing play in the implementation of adaptive strategies for expansion? Is marketing ever involved in reduction of scope strategies?

Expert Solution

Marketing plays an essential role as far as strategies involving expansion are concerned:

- A clear and concise message is communicated to the target audience.

- A specific sample target market is targeted first to gauge the effect of the adaptive expansion strategy adopted.

- Customised marketing campaigns are run to ensure the strategies are adaptive and as per the expectations of the customers.

- Marketing ensures a well defined scope is there which helps in directed strategies rather than boundary less efforts.

Yes, marketing can be involved in reduction of scope strategies because it is as per the discretion of the marketers that who to target and what should be the cluster that should be focused on and at times this reduces the scope.

keosha answered 2 years ago

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