Question

what role does leadership play in driving effectiveness with the online retail industry? list 4 main ones and explain.

Answer 1

The online retail industry is where the retailer and customer are not physically present before each other and deal with the buying and selling process online. Good leadership brings effectiveness in this process and makes the online retail process efficient and hassle-free. The steps that a good leader can take to drive effectiveness with the online retail industry are:

- Collaboration with cross-functional partners- This is required to manage the different aspects working under e-commerce process smoothly. The different functions like planning, strategy making, online marketing and promotional campaigns, customer service, web analytics required to be managed by different managers and lead by a collaboration of one leader.

- active participation in e-commerce initiatives and strategy- The leader becomes the center point for contact and liaisoning for all partners to develop, implement and control online strategy initiatives. He also needs to participate in the execution of the strategic business plans with the other members of the team.

- Ensure the organizational goals are met- online retailing is also done with basic goals set by the organization, the leader will have to make sure that the teams working cross functionally on e-commerce projects are aligned with the organizational implications and goals.

- Build and communicate new marketing initiatives- The leader must analyse the market, its demands and changes and develop new strategies for better sales and marketing initiatives. These innovative initiatives should be well communicated to the team and implemented efficiently for effective outcomes.