Question

Explain the social marketing process from fan acquisition to sales and the marketing capabilities of social marketing platforms.

Answer 1

Ans.

Five steps of the social marketing process :-

Fan Acquisition:

Fan acquisition is the first step of Social marketing campaigns, it involves using any of a variety of things, from display ads to News Feed and page pop-ups, for attracting people to your social media pages like Facebook page, Instagram feed, or other platform like a Web page. It’s like getting your brand “out there” in the stream of social messages. The goal is to increase likes or follow on your page as much as possible.

Engagement:

The second step is engagement, which involves using a variety of techniques to encourage social media users to interact with your content and brand on your Facebook or Instagram pages. You actually wants your fans to talk about your content and products you sale or make. Engagement can be generated through variety of attractive photos, interesting text content, and blogger reports. You can also start contests to engage your users.

Amplification:

Amplification means to expand your business reach using the inherent strength of social networks in order to garner more eyeballs on to your page. As a marketer, your job is to make sure that your posts are shared by other users, so that it organically reached the feeds of people who have not yet liked your page. This means that you will have to post content so that your users can relate to it to and share it at the same time. You could start a contest where sharing your page is a rule as well, for promoting your page.

Community:

A community is like a group of fans who are involved and communicating with each another over a long period of time. For business purpose a marketer have to use a number of tactics to nurture these communities, including inside information on new products, price breaks for loyalty, discounts, offers and free gifts for bringing in new members.

Sales :

All the above process ends with strengthening the brand and, hopefully, additional sales of products and services will be achieved. Prospective buyer who wants to purchase your product can contact you by messaging on your social media page and make a order by paying for it.

The marketing capabilities of social marketing platforms :-

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will highly increase your brand popularity since you will be engaging with a huge audience of consumers. For getting started, make social media profiles for business and start interacting with others. Through people interaction with your content, increases brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business.

2. Higher Conversion Rates

It can increase the chances of conversion because of increased visibility, your business gains more opportunities for conversion. Each blog post, image, video, or comment may guide viewers to your company's website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

3. Better Customer Satisfaction

It is one of the important advantage of Social media platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors' needs and aim to provide the best experience.

4. Improved Brand Loyalty

One of the key goals of almost all businesses is to develope a loyal customer. customer satisfaction and brand loyalty go hand in hand, it is important to engage with consumers in regular basis and made a a bond with customer. Social media is not limited to introduction of your brand's products and promotional campaigns. Customers see these platforms as a service channel where they can reach directly and communicate with the business.

5. Cost-Effective

Social media marketing is one of the most cost-efficient part of an advertising strategy. People can Sign up and creating a profile at free of cost for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can get a greater return on investment and retain a bigger budget for other expenses like marketing and business expenses.

6. Partner with influencers

People with large following on social media can draw the attention to your brand by talking and giving reviews about it.