Question

1) Explain the use of social CRM in sales and marketing activities.
2) Explain the role of social media (SM) in human resources.
3) Explain the types of data in social media.
4) Explain the advantage of using social networks to connect to those with more resources.
5) Name and describe the three primary activities in the business intelligence (BI) process.
6) Define business intelligence (BI) and BI systems.
7) Describe the functions of data warehouses and the need for them.
8) Define the three levels of decision making with examples.
9) Explain the importance of using task lists.
10) Define enterprise information systems, and describe their characteristics.
11) Define dynamic processes and list their characteristics.

Answer 1

1. USES OF SOCIAL CRM (Customer Relationship Management) IN SALES AND MARKETING ACTIVITIES :

a) Helps improve content

Having good Customer Relationship helps the company to guess and identify the interests and preference of the customers. It also identifies the behavior of the customers towards the product.

b) Finds influencers

Instead of targeting the entire market, its better to identify the ones who can influence or become the brand advocators. Social CRM helps you to find the appropriate influencers.

c) Increases sales and profits

Understanding customer tastes and preference will help the company to decide on the type of products to be manufactured and to sell the product where the demand is more. This will increase the sales and profits of the company.

2. ROLE OF SOCIAL MEDIA IN HUMAN RESOURCES

a) Talent

Social media plays a key role in finding candidates with the skills and experience needed for the specific post in the company. It helps the company to engage wider audience.

b) Reputation and culture

Firm's can attract the talents by using social media to display about the company culture which will encourage the customers to work in the firm.

c) New job opportunities

Social media has become a widespread concept and is more critical for the company. Hence, there arises a need for the progressive increase in the personnel to manage this which creates job opportunities.

3) TYPES OF DATA IN SOCIAL MEDIA

a) Data for deeper audience segmentation

Each customers preference will be different. Hence audience segmentation is required where customers with the same taste and preference are grouped for the data collection.

b) Data for engaging content experience

Understanding the customers in a better way will lead you to have a right content experience. The content experience customizes every prospect and customer.

c) Data for improved lead nurturing

Many companies use marketing automation to manage leads then nurture them with content and deliver revenues. Social media represents the behavioral insights that can give three sixty degree view of your lead journeys.

4) ADVANTAGE OF SOCIAL NETWORK TO CONNECT MORE RESOURCES

a) Worldwide connection

SoviaS network benefits to have world wide connection. This will help to gather resources from different parts where there is availability.

b) Human resources

Social network gives opportunity to choose the best candidate for a specific post with the required skills. It provides wide audience from which best can be chosen.

c) Better advertising

Social networking helps to advertise your product in a better way to attract the customers. This will increase the demand for the product.

5. THREE PRIMARY ACTIVITIES IN BUISNEBU INTELLIGENCE PROCESS

a) Data acquisition - this is the process where we can obtain, clean, organize, relate and catalog the sourced data.

b) Business intelligence analysis - In this process business intelligence is created and the fundamental activities of reporting, data mining and knowledge management are carried.

c) Publish results - here business intelligence is delivered to knowledge workers who are in need of it.

6) BUSINESS INTELLIGENCE AND BUSINESS INTELLIGENCE SYSTEMS

Business intelligence - This involves the strategies, applications, practices and technologies which an enterprise uses in order to analyze the data of business information.

Business intelligence system - It is a system which is used to find the patterns from the data which is existing from the Operations.

7. FUNCTION OF DATA WAREHOUSE

It collects data organized by the communities that has the features to recover the data functions. The function involved are:

a) Consolidation of data

b) Cleaning of data

c) Integration of data.

8 THREE LEVELS OF DECISION MAKING

a) Strategic decision - the impact is long term. This affects the direction of the business and shapes it

b) Tactical decisions - this helps in the implementation of stratergies. These decisions are taken by the middle level management

c) Operational decisions - this is related to the day to day running of the activities of the organization.

9. IMPORTANCE OF USING TASK LIST

a) Productivity - can easily review the list and identify the important tasks. Saves time.

b) Motivation - It is considered as a motivational tool. It helps to accomplish the goals.

10. ENTERPRISE INFORMATION SYSTEM

It is a kind of system which leads to improvise the functions of the organization processes by integration. It offers high quality of services and deals with high volume of data.

Characteristics :

a) Decision making process - provides information which is useful for the Decision making in the organization.

b) Cost effective process - It helps to reduce the costs. This is the prime concern of enterprise information systems.

11. DYNAMIC PROCESSES

The processes whose structures and parameters can change every time.