Social Media (Marketing) Explain the linkage between site design and marketing objectives?

Social Media (Marketing)

Explain the linkage between site design and marketing objectives?

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Expert Solution

The design of a website is always linked to the marketing objectives of the firm. The reasons are as under:

1. Ease of access: The customer coming to the website in search of a service or information must be able to solve his purpose with great ease. This will help to induce a great sense of satisfaction of purchase experience in him. in today's competitive scenario, when all the firms are nearly selling the same products, the comparison levels have come down to the look and feel of the website.

2. Promotions and discounts: The strategic placing of promotions and discounts on the website is closely linked to how many times will it be used and create new sales. A closely linked marketing campaign and web design can both accomplish this.

3. Look and feel: An attractive website with easy to use handles will always help the customers in their purchase behavior and create a goodwill for the brand image. This will create loyal customers in the long run and assured revenue stream.

4. Brand image: A specific brand may want to design their website in such a way that it represents their vision and values towards their customers. A closely linked marketing objective and web design help in accomplishing this.

keosha answered 11 months ago

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