Question

Explain what a social media marketing plan may be for the product proposed from your group project, including which social media platforms to use and why and what kind of content and why with some examples.

Answer 1

First let us discuss what the project is and then we can focus on how to strategize our marketing plan using the social media.

Project name – Mobile application for buying and selling cars (including used ones)

Target areas – consider cities which have high revenue possibilities preferably the metro cities and then to relatively smaller market.

Social media marketing plan –

• First thing first for any social media marketing it needs dedicated effort and time for a longer period of time. It is not a one day task and thus should patience should be taken care of.
• Secondly get ready to have fresh content in terms of text, articles, blogs and image files as we are going digitally. Try to focus on the originality of the content. A survey shows that a marketing plan tends to succeed with genuine content as it engage its target audience. Try to give complete details to your audience.
• Come up with all the research of your competitors, what audience like the most, what is their behaviour for any car model, how frequent they choose any particular model. By doing this you will get a complete idea what the industry is expecting, this will help you set social media targets of your own. Try to analyse your competitor presence on social media, might be one is dominant on Facebook and lacks over Instagram. By doing this you can figure out where the audience is underserved.
• Collaborating with some huge name is always beneficial but at the same time I know this might not be feasible for every business. If you are capable of doing this you should definitely go for as it will trigger the audience taste and drive towards your product.
• Google search index is again a very crucial marketing strategy; if you are listed on top search in Google most of your issues are solved. So in order to get in top Google search try to focus on some relevant keyword which is suitable for your business; like for example consider your car buy and sell business; you can have some keywords like – best car selling platform in USA, online car seller in USA and several others. As the customer use common keyword while searching on Google, tries to find than and do keyword driven setup.
• Try to organize events or any other form of customer engagement activities, this has two benefits you get a chance to interact with customers and know their interest and secondly one these are don showcase then on different social media platform with a use of image files and success rate stats.
• Map your effort on a weekly basis at first and try to find the loop holes by doing this you will find the areas which need more focus. Try to make a team and conduct timely meetings to discuss your next action plan.

--------------------------------------------------------------------------------------------------------------------------------------------------------------------

Hi Dear,

It is my sincere effort and if your life the answer please gives an Up-Vote, this will definitely encourage me.

Thank You.