Question

how is public relations organized and what role does it play in relation to senior management and strategic planning?

Answer 1

Answer:-A well organized public relations department should properly fit into the overall organization that includes the CEO and senior management

The following is a typical organization of the public relations team but may vary depending in the organization:

?Media relations as well as Publicity : Can be an individual or a team hat does official organizational communication to the media and therefore representing the face of the organization

?Publications: Writes on behalf of the company on matters concerning it in addition to publishing articles and magazines

?Public Affairs : Involved with direct interaction with the public on company matters in addition to representing the organization in the eyes of the public

?Employee communications and relations:Deals with relaying the organizational message to the staff and getting feedback from them which is internal communication.

?Digital communications: Deals with online organizational platforms and engages the public through it

what role does it play in relation to senior management and strategic planning?

?Improving Stakeholder and community relations: The public relations department officially engages with the stakeholders and the community to ensure that there is a good relationship formed for the benefit of the senior management

?Consultations and advisory services for strategy: The public relations team directly interacts with the target market as well as stakeholders and therefore has valuable market information that could be highly utilized in strategy and planning

?Investor relations and Interactions enable the Public relations team to deeply understand the investors and therefore aid the senior managers in aligning themselves with investor needs and expectations

?Digital data Access: The public relations team manages the digital media and therefore gets deep details of market trends and preferences that could be highly utilized in strategy