Question

Does public relations strategies play a significant role in crisis management?

Answer 1

Since Public relations facilitate the maintenance of the management’s image before the Public, in case of Crisis management in an Organization, the Public Relations strategies gain all the more importance. It shall shape the Public messages pertaining to the crisis communication of the Organization, on the basis of trends so analyzed in the market for the Public reactions upon the same. The consequences of Crisis management is hence predicted by the Public relations strategies that then include in tactfully dealing with the Public or influencing the Organizational leaders in favor of the Company that is so intending to undertake crisis management. Besides, the strategies shall also revolve around handling and responding to the negative accusations or such other information that presents the Company in bad light before the Public. Further, such strategies shall involve the time of the Company to present itself to the Public after the Company has discovered in the Crisis in the Organization. The strategies should ensure that the Company maintains honesty before the Public so that the other Corporations do not attack the reputation that the Company under the crisis so hold before the Public. Strategies are also to be framed justifying the damages that the Company has suffered or to deny the crisis-like situations, when the crisis is much in control in the Organization.

Therefore, Public relations strategies play a significant role in crisis management by formulating such strategies that aids a Company to sail through the tough times of crisis, with the backing of Public support and honest image.