Question

How do you feel consumers will react to the use of location-based mobile-marketing techniques for advertising messages and IMC programs?

Answer 1

Answer: it is very necessary to spread awareness about the product , that is if a company wants to sell products than it is very necessary to make necessary strategies. There are many communcation methods .By using different method like newspaper , TV, social media, magazine etc any company can spread awareness about their products. Many times communication can be face to face, or it can be by only sending mails, it can be either banners or it can be ads on social media. Integrated marketing communications ( IMC) help alot to influence the target audience at the same time. Through internet one message about the products can be spread very quickly . Audience can easily get information from their phone , everyone have phone and awareness about the product can be easily spread by simply sending a message .

Communication through mobile is more effective than any other measures because people carry mobile phone every where and it is also comfortable for the customers to just open the messages and read it. By mailing the product features, it is not so much effective because hardly some people will try to open mail and gain information about the product. In modern world everybody have mobile phone and most of them are comfortable with advertisement through mobile phones . Traditional media like newspaper, magazine also very effective in influencing a targeted group of people.