Question

1. How do consumers respond to marketing activities that the company can deploy?

2. If you name and describe the types of consumer purchasing behaviors, which is the most likely type of scraping when you buy a mobile phone?

Answer 1

1.
- There are different sorts and procedures of versatile marketing systems that companies use. For e.g. division systems, Behavioral, segment and psychographic factor in fragmenting the market,. Also some companies utilizes pleasant and separated focusing on procedures to be a top player in the cell phone advertise in spite of having costly items when contrasted with different players.
- Utilization and advantage based situating methodologies are utilized by the companies to separate itself from different players in the market.

2. We will answer with the help of marketing strategy of Apple , iphones.
- Apples major upper hand is its innovative headway and visionary reasoning which made it most attractive brand on the planet. Telling somebody you own an Android doesn't have a similar impact as telling somebody you own an iPhone. It's the name which has the effect.
- Apple comprehended that their items are of significant expense so it might be workable for youths with heavy salary or upheld by rich daddies to buy their item while white collar class who frames most of the total populace won't have the option to buy the equivalent so they tied up with telecom specialist co-op in different created/creating countries to sell it on EMI premise with 2-3 years of boundless calling/information utilization. These techniques of Apple have been effective so far in different countries.
- The brand value and client establishment which Apple epitomizes is amazingly solid. The inclination for Apple items among the Macintosh people group, for example, not just stayed with the alive for a great part of the 90's nevertheless it likewise rose as a significant cell phone player these days.
Apple follows blue sea strategy to recognize and separate itself from other cell phone players in the market. Apple's image is a lot of that of a test, carrying simple to utilize PCs and cell phones to shoppers and private companies in a manner that is centered around the necessities, distinction, and style of customary individuals, instead of the similarity and specialized orders of enormous business.