Question

Do you feel that it is ethical or unethical for professionals such as, psychoanalyst Clotaire Rapaille (a French marketing consultant and the CEO and Founder of Archetype Discoveries Worldwide), to use their knowledge to help corporate clients market and sell their products?

Answer 1

First we need to understan why corporates uses expert advise/help

1. Attract customers to the firms products, which means boosting sales and profits.

2. Attracting and retaining talents.

3. Attract investores.

More over it is the responsibility of people to establish healthy and cultured society especially from renowned professionals like Clotaire Rapaille.

Clotaire Rapaille is marketing consultant for well recognised organisations and helps them to endorse the product to people/customers. He used to study the people emotiones and advertise the product accordingly. Example Rapaille noted that typically people first experience with smoking involved seeing on admires adult do it, and having a feeling that they are excluded from the activity and strongly wanting to be includes. Rapille ultimately linked smoking with adult rituals,risk taking, bonding with peers and the need for kids to feel like they belongs to a group and can take in an adult activities. In this cas he is persuading people to smoke by using his psychoanalytic knowledge. over all he is misleading the people.

Over all these exponent can use their knowledge for building the healthy society instead of misleading the mass. So it is totally unethical.