For the brand Estee Lauder, briefly describe what you believe the brand is and answer the...

For the brand Estee Lauder, briefly describe what you believe the brand is and answer the following questions:

Does the brand’s spokesperson build the brand? Explain.
Does the brand’s packaging build the brand? Explain.
Does the brand’s logo build the brand? Explain.
Does the brand’s slogan build the brand? Explain.

Expert Solution

a) No the brands spokes person didn't build the brand image. Estee Lauder was established in ealry 1946 by selling beauty product.

b) No packaging can't build the brand image, because packaging is only for marketing the product not build brand image.

c) No brand logo can't build brand image, because logo is just an identification for recognising the brand.

d) No slogan can't build brand image, it is just the draw customer attention.

Brand image is built by its products. The quality or quantity of the product the they are providing to the customer. As because in today's world the whole market is consumer oriented. The reason behind this is that the consumer are purchasing by giving money, therefore consumers will definitely want good quality and quantity product. Making the consumers happy leads to developing brand image.

Rahul Sunny answered 2 years ago

Briefly describe what you believe are the key aspects of the Business School brand. Given this...

Briefly describe what you believe are the key aspects of the Business School brand. Given this brand description, discuss one action that the school takes that helps build/maintain the brand. Discuss one action that the school takes that hurts the brand. Discuss a potential marketing activity that would help build the brand. Actions related to increasing awareness only cannot be discussed.

Briefly describe what you believe to be the top 10 characteristics of a service firm that exhibits world-class service culture.

Creating a World-Class Service CultureBriefly describe what you believe to be the top 10 characteristics of a service firm that exhibits world-class service culture.

Describe Sir Kensington’s brand. What are the strengths of this firm’s brand?

Find an example of a brand extension that you believe negatively impacted consumer perceptions of the...

Find an example of a brand extension that you believe negatively impacted consumer perceptions of the brand. There are a couple of outrageous examples on the Internet, but I want you to come up with one of your own. Explain why you believe this to be the case. Give specific aspects of the brand extension that you believe were most detrimental as well as specific evidence. Include in your discussion the goals of a brand and advantages to the marketer...

Select a company which is located where you live. Briefly describe its business then identify what you believe is its most significant business risk.

Select a company which is located where you live. Briefly describe its business then identify what you believe is its most significant business risk. Using the company you selected for the discussion forum, perform a very brief strengths, weaknesses, opportunities, and threats (SWOT) analysis. Please identify what you believe to be the company’s primary strength, weakness, opportunity, and threat.Select what financial ratios or measures you believe are most useful in identifying this business's risks. What would you look for (in the financial...

Describe what you believe to be the similarities and differences between a standing wave in a...

Describe what you believe to be the similarities and differences between a standing wave in a string and a sound wave.

What do you believe is the most challenging aspect of using the economic analysis workbook? Briefly...

What do you believe is the most challenging aspect of using the economic analysis workbook? Briefly describe the challenge and any suggestion you have to reduce the challenge. (one or two paragraphs).

briefly describe what assessment and care you provide and when?

Briefly state what you believe is the single most important beneficial (advantageous) consequence of having markets...

Briefly state what you believe is the single most important beneficial (advantageous) consequence of having markets that are purely competitive (PC), and the single most positive consequence of Monopoly markets (and for whom--consumers, producers, society)?

What do you believe that could be done to decrease violence in society? -Answer should be...

What do you believe that could be done to decrease violence in society? -Answer should be long please. -Answer by keyboard not by handwriting please

Question