For the brand Estee Lauder, briefly describe what you believe the brand is and answer the...

For the brand Estee Lauder, briefly describe what you believe the brand is and answer the following questions:

Does the brand’s spokesperson build the brand? Explain.
Does the brand’s packaging build the brand? Explain.
Does the brand’s logo build the brand? Explain.
Does the brand’s slogan build the brand? Explain.

Solutions

Expert Solution

a) No the brands spokes person didn't build the brand image. Estee Lauder was established in ealry 1946 by selling beauty product.

b) No packaging can't build the brand image, because packaging is only for marketing the product not build brand image.

c) No brand logo can't build brand image, because logo is just an identification for recognising the brand.

d) No slogan can't build brand image, it is just the draw customer attention.

Brand image is built by its products. The quality or quantity of the product the they are providing to the customer. As because in today's world the whole market is consumer oriented. The reason behind this is that the consumer are purchasing by giving money, therefore consumers will definitely want good quality and quantity product. Making the consumers happy leads to developing brand image.

Rahul Sunny answered 2 years ago

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