Question

Briefly describe what you believe are the key aspects of the Business School brand. Given this brand description, discuss one action that the school takes that helps build/maintain the brand. Discuss one action that the school takes that hurts the brand. Discuss a potential marketing activity that would help build the brand. Actions related to increasing awareness only cannot be discussed.

Answer 1

Branding need to be strong authentic, and connect emotionally.Business schools with strong brands will attract the best students.Successful brands need to speak to all stakeholders.Socity environment and governance.

focus on scarcity.You stand to gain more attention to demonstrate what you lose vs what you gain.Mention a weakness that you can back up with a huge strength ofauthencity. Show consensus.Dont always go with the most successful testimonials.People want to relate to others who are similar..

Before making a move then managers should ascertain whether the rewards will be worth the risks.

Brand awareness,is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service.