Describe Sir Kensington’s brand. What are the strengths of this firm’s brand?

Expert Solution

Sir Kensington's is a New York City, New York-based American food company. It was founded by Mark Ramadan, Scott Norton, Win Bennett and Brandon Child. Non-GMO Project Checked condiments are manufactured by the company including ketchup, mustard, mayonnaise, ranch dressing, and "Fabanaise," a vegan mayonnaise whose name is a portmanteau of the replacement ingredient aquafaba and mayonnaise that it imitates.

Reimagining ordinary and overlooked foods with fearless integrity and charm are the strenghts. It's protecting the integrity of food at the most basic level. This builds on thier quality principles, in particular

Sir Kensington's has become an integral offering within the nation's leading progressive retailers and restaurants, with a mission to reimagine ordinary and overlooked foods with fearless integrity and charm. Sir Kensington thinks condiments and dressings are also foods. Their winning portfolio includes Ketchup, Mayonnaise, Mustard, vegan mayo Fabanaise, and Ranch. Each product is nutritionally conscious, uncompromisingly delicious, Non-GMO Project Verified, and only use free range eggs with Certified Humane.

Rahul Sunny answered 8 months ago

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