##### An ice cream company collected data on their ice cream cones sales over a month in...

An ice cream company collected data on their ice cream cones sales over a month in July in a Chicago suburb, along with daily temperature and the weather. The company is interested to develop a correlation between ice cream sales to the hot weather. Market research showed that more people come out in certain neighborhoods, to either enjoy the nice weather, or venture out if they do not have air conditioning in their apartments. The Chicago Police also tracked crime statistics during the same period. Crime statistics included murder, assault, robbery, battery, burglary, theft and motor vehicle theft. The data are shown below:

 July Day Temp (F) Weather Ice cream sales (units) Crime stats reported 1 83 Thunderstorm 590 201 2 81 Thunderstorm 610 220 3 84 Thunderstorm 640 199 4 79 Partly sunny 490 195 5 80 Mostly sunny 550 187 6 84 Sunshine 710 280 7 84 Sunshine 690 261 8 86 Thunderstorm 750 310 9 83 Shower 720 254 10 86 Partly sunny 850 300 11 83 Partly sunny 690 219 12 84 Cloudy 750 275 13 81 Thunderstorm 450 156 14 82 Thunderstorm 550 210 15 80 Heavy rain 25 98 16 81 Heavy rain 78 110 17 86 Sunshine 790 256 18 81 Sunshine 530 145 19 81 Sunshine 490 199 20 80 Sunshine 620 245 21 80 Sunshine 690 260 22 79 Sunshine 540 159 23 81 Partly sunny 610 299 24 80 Partly sunny 590 239 25 81 Partly sunny 590 250 26 80 Sunshine 580 200 27 87 Sunshine 880 300 28 91 Sunshine 1,059 361 29 90 Sunshine 1,000 401 30 91 Partly sunny 960 375 31 88 Partly sunny 890 360

[ Select ]                       ["-3892.2 + 40.1(x); r^2 = .78", "-3462.4 + 49.4(x); r^2 = .78", "-2362.5 + 39.2(x); r^2 = 0", "-3432.6 + 41.3(x); r^2 = .61"]         Develop a linear regression model for ice cream sales over daily temperature. Show the linear equation in the form of y = ax + b, and the correlation of determination (r^2).

[ Select ]                       ["1201", "1101", "1001", "1181"]         What would be the projected forecast of ice cream sales in units, for daily temperature of 94 F?

[ Select ]                       ["-2808.1 + 41.9(x); r^2 = .86", "-1362.5 + 33.2(x); r^2 = .67", "-3932.6 + 51.3(x); r^2 = .93", "-2892.2 + 60.1(x); r^2 = .55"]         On July 15 & 16 there were heavy down pour of rain, which might have prevented some to venture out to purchase ice cream during the day. If you were to override those 2 data points, what would be the linear regression model be (by deleting July 15 & 16 data).

[ Select ]                       ["second correlation is a better forecast", "need more data", "no different", "first correlation is a better forecast"]         Compare the two correlation coefficients, which would be considered a better forecast for ice cream sales

[ Select ]                       ["92.2 + 10.1(x); r^2 = .61", "50.1 + 11.8(x); r^2 = .96", "32.6 + .39(x); r^2 = .71", "46.8 + .30(x); r^2 = .82"]         Develop a linear regression on ice cream sales to crime statistics. Show the linear equation in the form of y = ax + b, and the correlation of determination (r^2).

[ Select ]                       ["no, correlation does not imply causality", "yes, strong correlation does imply causality"]         Does this correlation demonstrate causation, that high ice cream sales cause crime statistics to go up?

In: Other

##### What is NOT included in the AIDA acronym? Select one: a. action b. desire c. attention...

What is NOT included in the AIDA acronym?

Select one:

a. action

b. desire

c. attention

d. interest

e. attitude

In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.

Select one:

a. attention

b. desire

c. action

d. interest

e. decision

________ provides an incentive, such as a coupon, for a customer to buy a product or for a salesperson to sell it.

Select one:

a. Promotional campaign

b. Media buying

c. Sales promotion

d. Advertising

e. Buzz marketing

A push strategy usually relies on a combination of sales promotion and ________ directed toward channel members.

Select one:

a. personal selling

b. virtual marketing

c. indirect marketing

d. social media promotion

e. public relations

Cho was in need of a new job after being laid off. Her friend suggested she put her resume on ________, a social media site geared toward working professionals and companies who use it for recruiting.

Select one:

a. LinkedIn

b. Google Plus

c. Facebook

d. Twitter

e. Reddit.com

In: Other

##### Read the overview beiow and complete the activities that follow. In selecting which types of advertising...

Read the overview beiow and complete the activities that follow.

In selecting which types of advertising medla to employ, the marketing manager must broddly consider reach and frequency, as well as any specific benefits and issues associated with a given type of actvertising medie. The greater the reach and higher the frequency. the more expensive the overall advertising campaign will be.

This activity is important because advertising budgets are not unlimited, and marketing managers are usually required to make tradeoffs when considering which type of advertising media to employ and the level of reach and frequency that can be obtained within the constraints of the reloted budget.

The goal of this exercise is to demonstrate an understanding of some of the pros and cons associated with the seven broad categories of advertising med a avallable to a marketing manager.

To much of the general public, edvertising is synonymous with marketing because advertising is a very visible side of marketing-not surprising, since advertising is one of the dominant forms of marketing communication. According to Ad Age, in 2015 spending by the top 200 US advertisers reached \$ 142.5 billion.

In: Other

##### A campus deli serves 300 customers over its busy lunch period from 11:30 a.m. to 1:30...

A campus deli serves 300 customers over its busy lunch period from 11:30 a.m. to 1:30 p.m. A quick count of the number of customers waiting in line and being served by the sandwich makers shows that an average of 10 customers are in process at any point in time. What is the average amount of time that a customer spends in process?

In: Other

##### According to Ohm's Law, if you have a simple circuit (Figure 2), what happens to the...

According to Ohm's Law, if you have a simple circuit (Figure 2), what happens to the voltage and current of the resistor as the resistance increases?

If a 100 Ohm resistor is attached to a 5 V battery, how much current flows through the resistor?

If a wire's length is cut in half, what happens to the wire's resistance?

If a wire's area is reduced by half, what happens to the wire's resistance?

If the diameter and length of a wire are split in half, what happens to the resistivity, p?

In: Other

##### ​Our society receives untrue or biased information without realizing it.

Our society receives untrue or biased information without realizing it. Because people do not realize they are receiving false information, they are negligent in receiving the “real news” when there is a correction. This creates false rumors to be spread amongst teenagers and adults. Our target customers are adults aged 30 or older, who are on the go most of the time. In general, our customers want unbiased news stories; or, at least the benefit of knowing whether or not what they are reading is opinionated or factual. We are choosing to target our customer to those who are on the go because they are more likely to purchase/downloadour APP to obtain accurate news stories, compared to taking the time to buy a newspaper or watch a segment on the television. Additionally, it is time-consuming to flip through the newspaper searching for a story that seems factual or waiting for the news reporter to cover what the customer is interested in. Instead, the customer has the ability to search top news stories and learn what is going on in the world within minutes. What are your costs to create, develop, and deliver the product or service?

In: Other

##### In Chapter 5, we discussed possible race conditions on various kernel data structures. Most scheduling algorithms...

In Chapter 5, we discussed possible race conditions on various kernel data structures. Most scheduling algorithms maintain a run queue, whichlistsprocesseseligibletorunonaprocessor.Onmulticoresystems, there are two general options: (1) each processing core has its own run queue, or (2) a single run queue is shared by all processing cores. What are the advantagesand disadvantages of each of these approaches?

In: Other

##### QUESTION 23 Scenario D: The legal advisor of Carsten Financial Services informed the human resources (HR)...

QUESTION 23
Scenario D: The legal advisor of Carsten Financial Services informed the human resources (HR) manager that he had noticed a list of problems occurring in the human resources area of the organization. He submitted a report containing three issues of great concern
1. The men in the organization earn an average of 10 percent more than the women in the same jobs with the same
2. Several women in clerical positions report that after announcing they were pregnant, they were taken off the company's health care plan and encouraged to quit. However, men with medical conditions were kept on the health care plan with no risk
3. Several employees who qualify for overtime are not being paid overtime rates.

In statement 2, which of the following laws is the organization most likely violating?
• the Family and Medical Leave Act
• the Americans with Disabilities Act
• the Pregnancy Discrimination Act
• the Protection of Life During Pregnancy Act
• the Uniform Parentage Act

In: Other

##### Which of the following sentences contains surplus words? Multiple Choice • It should be understood that...

Which of the following sentences contains surplus words? Multiple Choice

• It should be understood that attendance is expected at the staff meeting every Friday.

• After reviewing the request, I decided to approve it.

• The company had to lay off 20 percent of its staff.

• Employees have the right to voice their opinion.

• The committee reviewed the grant proposals.

In: Other

##### Susan needs to communicate a denial of warranty work to a customer. Based on her conservations...

Susan needs to communicate a denial of warranty work to a customer. Based on her conservations with the customer, Susan feels that the information will evoke a negative response. In this context, which of the following formats should Susan use to organize the information in his message?

 Chronological order
 Direct order
 Critical order
 Indirect order
 Complex order

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Question 62 pts

In the context of writing email messages, a formal style of writing _____.

 maintains a shorter distance between writer and reader than an informal style
 makes extensive use of personal references and contractions
 uses sentences that are well structured and highly organized
 uses sentences that are short, unstructured, and incomplete
 uses mechanical emphasis devices and short sentences

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Question 72 pts

Which of the following uses parallel structure?

 Our new paralegal must be smart, efficient, and have flexibility.
 The accident shattered her pelvis, dislocated her foot, and her spinal column was broken in three places.
 Big business demands superior forecasting, reporting, and analyzing.
 A good financial planner must be certified, competent, and must possess ethical standards.
 Business writing should be concise, informative, and have no mistakes.

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Question 82 pts

Which of the following must be avoided when structuring an online document or a Web page?

 Using a dark text on a light background
 Incorporating text files with audio files
 Using long sentences instead of short ones
 Incorporating screen visuals with the text
 Adapting design elements according to the audience

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Question 92 pts

When structuring a formal business letter, the general rule for spacing is:

 Double space in paragraphs and triple space between paragraphs
 Double space in paragraphs and double space between paragraphs
 One and half space in paragraphs and double space between paragraphs
 Single space in paragraphs and double space between paragraphs
 Single space in paragraphs and one and half space between paragraphs

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Question 102 pts

Which of the following is a simple sentence?

 If health insurance costs continue to rise, employee copays may increase.
 Having healthy employees decreases the cost of monthly premiums; therefore, we will be implementing a wellness program.
 HMO and PPO insurance plans offer additional cost savings.
 Because we will be reducing employee health insurance benefits, some employees may be unhappy; however, we must make sure that they understand the reason for the change.
 Since we were later than we expected to be.

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Question 112 pts

What do most writers use as the first sentence in a paragraph?

 Supporting sentence
 Transitional sentence
 Topic sentence
 Pivoting sentence
 Compound sentence

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Question 122 pts

Transitional expressions such as next, first, and finally are useful to show

 cause and effect.
 illustration.
 comparison and contrast.
 time association.
 demonstration.

In: Other

##### Which of the following best describes valence? Select one: a. It is the consequence resulting from...

Which of the following best describes valence?
Select one:
a. It is the consequence resulting from performance or lack of performance.
b. It is the perceived likelihood that employees' efforts will enable them to attain valuable goals.
c. It is the perceived likelihood that performance will be followed by a particular outcome.
d. It is the value the expected outcome holds for the person contemplating it.

In: Other

##### Use the diagram of the nuclear reactor to answer the three questions below.  Which component acts...

Use the diagram of the nuclear reactor to answer the three questions below.

Which component acts as a source of heat energy to produce steam?

Based on the components that are present in the diagram, what type of nuclear power plant is this?

The reaction rate can be controlled using fuel rods and control rods. In order to increase heat, which of the following should be done?

• Control rods should be lifted out of the fuel rods so that less neutrons can be absorbed.
• Control rods should be lowered into the fuel rods so that more neutrons can be absorbed.
• Fuel rods should be lifted out of the control rods so that less neutrons can be absorbed.
• Fuel rods should be lowered into the control rods so that more neutrons can be absorbed.

In: Other

##### Mt. Kinley is a strategy consulting firm that divides its consultants into three classes: associates, managers,...

Mt. Kinley is a strategy consulting firm that divides its consultants into three classes: associates, managers, and partners. The firm has been stable in size for the last 20 years, ignoring growth opportunities in the 90’s, but also not suffering from a need to downsize in the recession at the beginning of the 21st century. Specifically, there have been--- and are expected to be--- 300 associates, 100 managers, and 30 partners.

The work environment at Mt. Kinley is rather competitive. After five years of working as an associate, a consultant goes “either up or out”; that is, becomes a manager or is dismissed from the company. Similarly, after another five years, a manger either becomes a partner or is dismissed. The company recruits MBAs as associate consultants; no hires are made at the manager or partner level. A partner stays with the company for another 10 years (a total of 20 years with the company).

How many new MBA graduates does Mt. Kinley have to hire every year?

What are the odds that a new hire at Mt. Kinley will become partner (as opposed to being dismissed after 5 years or 10 years)?

In: Other

##### As the supervisor of a large and diverse group, Mike is aware that communication problems are...

As the supervisor of a large and diverse group, Mike is aware that communication problems are bound to happen. When one employee said he “didn’t care to” do a particular job, Mike at first thought he was refusing to do something-until he learned that for the employee, who grew up in the rural South, “I don’t care to” meant “I don’t mind.” In his role as manager over this employee and many others who come from various cultural backgrounds, Mike’s most important job as a communicator is to

encourage employees to let him know their real feelings and opinions, rather than simply assume that they agree (or disagree) with him.

conduct seminars on communication, so that in time everyone will fully understand what everyone else is saying in any situation.

let employees know that there is a right way and a wrong way to communicate, and they had better learn the right way if they want to succeed at their jobs.

realize that he has been conditioned to communicate in a certain way, and that he is no more capable of changing that than he is of suddenly speaking a foreign language.

invite the expression of all viewpoints, no matter how controversial, because conflict is good for an organization.

In: Other

##### 1. Which of the following promotional elements has the potential to yield the greatest influence over...

1. Which of the following promotional elements has the potential to yield the greatest influence over a potential customer's decision to purchase a burrito from Chipotle?

Word-of-mouth

Advertising

Publicity

2. Which of the following promotional elements provides the most control for a marketing manager?
Advertising
Word-of-mouth
Publicity

3. In preparation for a new store opening within a neighborhood, if Chipotle were to offer free burritos to individuals who are influential within multiple large social groups or organizations within the related neighborhood with the objective of generating positive word-of-mouth, then this approach would be an example of a(an)
seeding strategy.
push strategy.
Internal marketing strategy.

4. Generally, the promotion mix strategy of a company should be designed so that its elements ____ each other.
complement
interfere with
confuse
don't influence

In: Other