Question

Could single system research design (SSRDs) be used in conjunction with consumer satisfaction studies? How?

Answer 1

Single-subject research refers to a type of quantitative research that involves studying the details of the behavior of every small number of participants. It is experimental design in which a casual and functional relationship could be identified between independent and dependent variables. On the other hand side, consumer satisfaction is critical factor for the success It depends on the behavior of the frontline service providers as they vary in their needs, preference, and demand. The single-subject research design could be used in conjunction with consumer satisfaction studies as research design uses mathematical theories and statistics, including various from of the survey such as online surveys, mobile surveys, paper surveys, interviews, telephone interviews, and so on.  

Depth interviews could be stand-alone or could be used as a part of the muti method design. Customer satisfaction studies often in conjunction with a quantitive survey. Depth interviews could be used at the front end for identifying the satisfaction issue of at the back end for exploring emergent issues from the primary study. Interviewing even ten customers with an open-ended question, the response could get about any products and satisfaction. People are used to the concept of rating things with numerical scores, and these work well in the study