Question

1.write a research proposal on how the COVID-19 has impacted the consumer satisfaction of pizza hut.                                                                   
2.Rationale for the research -- why this proposal is beneficial to a    manufacturer, business, nonprofit organization      
2.Prior research and background theory or theories that can support this study. Many consumer behavior theories f adapted to your study. You need to include references of related studies that give support to your particular study. It would also be helpful to include any model/s to further explain your research proposal.     
3.A statement of your hypotheses. The hypotheses need to be based on previous theories.
4.How will the hypotheses be tested? Include the methodology and sample.A time frame for the research should be included.
5.Proposed data collection and analysis. Clearly explain what statistical technique you would suggest if this study is undertaken in the future.
6.Discussions and implications   
7.Areas for future research    

please help a needy student. it is my final project. thank you.

the course is consumer behaviour.       

Answer 1

Research proposal on how the COVID-19 has impacted the consumer satisfaction of pizza hut.

Answer: COVID -19, the disease caused by coronavirus has created a big issue for restaurant business. The Pizza hut is kind of quick service restaurant and have a potential share in the market. The Pizza hut is also suffering to run the business like any other restaurant. Below are the bullet points of research proposal explaining impaction of COVID-19 on costumer behavior for Pizza hut,

· Fear of infection: As per studies of this Virus, it is spreading through the all kind of physical things like plastic, metal, raw food material (especially wet food like meat) etc. So, with this fear, costumers are not preferring to eat out to Pizza hut and online ordering too. The general questions in costumer’s mind are,

· From where Pizza hut is procuring raw material?

· Are they following material handling guidelines provided by government?

· Are there any gaps in their cooking method?

· From which country they are importing preservative food like sauces.

All above points are reflecting in costumer behavior while placing an order.

· Government guidelines: People are supporting to government and following the given guidelines. People are believing that government guidelines are having reasons to follow. Now a days, most infected countries have announced the lockdown. Even with the some leverage to restaurants from government, costumer are avoiding to order food online.   

· News and Media reports on COVID-19: The frequent news of COVID-19 on affected population is also responsible for the down fall in restaurant business. The environment created by news media is not forced but the realistic.

· Financial Impact on costumers: Many of the organizations have been announces the Pay-cut of employees to balance the losses. This is affecting a lot as costumers are preferring home food instead of ordering from outside.

· Asking discounts: Because of pay-cut costumer are requesting Pizza hut which are not viable many times.   
Rationale for the research -- why this proposal is beneficial to a manufacturer, business, nonprofit organization

Answer: Please go through below bullet points supporting this research’s benefit,

· Proposal is explaining the effect of COVID-19 and the solution against each points may help to all manufacturer, business, and nonprofit organization.

· This proposal is enabling to think about the best solutions to run the business in this pandemic situation.

· The Pizza hut can step up and resolve the questions in costumer mind. They can publish and advertise about the raw food selections, vendors, cooking methods, cleanliness of restaurant etc. Also, they have to convince the people that they are following each guideline given by government. This way business can be run effectively and also helps to manufactures of raw materials like chees, sauces etc.

· The Pizza can announce the discount on quantitative food ordering.

· The % of profit shall be saved to help to nonprofit organizations.

Prior research and background theory or theories that can support this study. Many consumer behavior theories f adapted to your study. You need to include references of related studies that give support to your particular study. It would also be helpful to include any model/s to further explain your research proposal.

Answer: Reference for related studies:

· Study by PYMNTS.com

· Lockdown guideline.

· Organization approach to prevent the business losses by Medscape.com.

3. The hypotheses need to be based on previous theories.

Answer: The Hypothesis-1 study will be preferred on basis of how costumers behavior (vs) All information has been disclosed for raw materials. If this hypothesis comes null, the next (hypothesis-2) will be performed on restaurants visits (vs) online ordering.

4. How will the hypotheses be tested?

Answer: The tasting is based on data collected for 15 days. The data population should be well enough to find out the solution.

5. Proposed data collection and analysis. Clearly explain what statistical technique you would suggest if this study is undertaken in the future.

Answer: The preferred data type should be attribute. Pareto chart is preferred statistical technique to know the cause of costumer behavioral change. This will also help to address the most impacted cause first.

6. Discussions and implications

Answer: The discussion and implications should be around to “How Pizza hut can help people/ costumers to serve better in the pandemic situation” on marginal profit. The thinks like delivery lead time and seat spacing in restaurant may also be included in discussion.

  7. Areas for future research   

Answer: The future research should include worst situations in such kind of virus spread. How food chain can be saved from this killing virus. How the packaging of food can save them from infection? What are the possible atomization is need to avoid ‘man touch’ in cooking process.