Question

Create a smoking-cessation program using the four elements of persuasion, McGuire’s Persuasive Communication Model, and Learning Theories. Your program can include group activities, campaign slogans, mass media, and any other behavior modification techniques that we discussed in class. Be sure to clearly explain each technique that you are using and give a rationale. (minimum 4 typed pages)

Answer 1

Giving an overview of a program which can be created. Starting with McGuier's model first step , that is, Exposure for that a small advertisement can be created which can be posted on all the possible social mediafamous among the people now a days. This must be attractive and brief, must include the important information about the program. For making it attractive but at the same time keeping it formal is a tricky task. This include the next step Attention ,so for that you have to make the ads more attractive and atleast have to make it in 3 different types like you can create a video , poster or a gif for that use different themes arround smoking. For Comprehension you can use a documentary presentation open for every one to attend or you yourself can create a documentary where you can have real life experiences of people suffering because of smoking and thier experience and struggle with quiting it but at the same time motivating others to do it. This documentary will help in Acceptance as you will be using real life experiences of the people . For retention you can make trhis program of 3 to 4 days long in which you will have different activities each day . which can include like after the documentary you can ask the audience to thik of an slogan and constribute with that for the program after chossing the best slogan you will declare the result on all the social media you have advertised on. Plus put the updates like what will the next days will be like , posting small videos and pictures ofthe activity. In these posts ask people some question like to share their experience so it will give an opportunity to people who are unable to attend the program to be a part of it, people can comment on the post. Ask people to support the campaifn by sharing the posts. here you will be using connectivism theory of learning in digital age, where you are providing a platform on which people will share their knowledge. For other days you can have small group activities where you can give task to people to create a skit around the theme, ask them to write about what they will do if they caught their children smoking and keep it anonymous because it make people write freely and then you can discuss the write up among the audience . you may not be able to do read all the write up but still read more than 10. After the session post the ebst ones. theses activities will make the program interesting and keep the audience involved . for the behavior modification each day you can have people or a proffesional come and teach the audience like first will be meditation , to deal with anxiety pr discomfort people feel when they try quiting smoking. you can call a CBT therapist which can help people change and restructure their thought processes. Ask people about their progression and try yo praise and recognise their efforts this will make them work harder and this is positive reinforcement. At the end ask people yo stay connected through social media , where they can post about their progress and you have to be responsible , respond to these people .