We are all users of social media. Today, with your new knowledge about target marketing, market...

We are all users of social media. Today, with your new knowledge about target marketing, market research, consumer behavior etc conduct research on ONE company and identify how they are utilizing some of the most popular social networking sites in their marketing strategies. For each company note:

Identify four strategies (Facebook, Twitter, Instagram, Blogs...). List the target markets/segments/consumer behaviors the business is trying to reach/target with that strategy.
List two strategies you recommend to the business to improve their social media marketing.

Solutions

Expert Solution

We will talk about the second largest fast-food hamburger restaurant chain in the world (based upon the number of outlets), Burger King.

BK's Facebook marketing strategy involves having several pages (US, Brazil, India) with about 8.4 followers on its main page. BK uses the platform for branding, marketing as well as communications. They have managed to engage their Facebook audience quite well with each post receiving thousands of likes, comments, and shares. Users post their grievances and appreciation alike on the page.

On Twitter, BK's official page has about 1.8M followers. The page posts about 1 Tweet each day, and each Tweet is able to engage its audience with thousands of likes, comments, and ReTweets. Twitter is quite good for real time connection and for real time marketing.

On Instagram too, BK is popular with 1.9 followers. Again there are several other pages too. BK uses the platform for promotion and branding. Instagram is a very attractive app with a lot of young user base. BK also uses the platform to express its solidarity with popular sentiments, like the Black Lives Matter (by posting a black blank picture).

On Youtube, BK mostly uses it to promote its video advertisements. The app helps in sharing its video content across the world easily. BK's channel has about 103K subscribers and its videos have garnered about 2 billion views till now.

In a light-hearted rivalry with McDonald's, the Burger King social media handles regularly keep taking a dig at their nemesis. Recent examples are of BK France, BK UK etc.

Two strategies for BK's social media strategy:-

1. They should improve their interaction with users of Facebook. In several instances, BK staff has not responded to all queries/complaints on their Facebook page leaving their customers in bad taste.

2. They can make their social media presence more interactive by having games or quizzes, and giving the winners some promotional discounts.

Rahul Sunny answered 1 year ago

Next > < Previous

Related Solutions

Identify a social media marketing campaign for your favorite brand. How does the social media marketing...

Identify a social media marketing campaign for your favorite brand. How does the social media marketing campaign invite you to take part? What is the experience strategy? Which zones does the strategy use? How does the campaign include share technologies to ensure your activities are shared with your network? Post two paragraphs for this discussion.

1) Does social media truly represent who we are or is all just one big marketing...

1) Does social media truly represent who we are or is all just one big marketing experiment? Do the positives outweigh the negatives or vice versa?

Provide your thoughts on the phenomenon of privacy and social media marketing.

Provide your thoughts on the phenomenon of privacy and social media marketing. Your response must consider the issues of social media privacy and be at least two full pages.

write 1 paragraph about social media marketing outcomes in malaysia? (no plagiarisme)

Mobile and Social Media Mobile and Social Media have changed marketing but this will also continue...

Mobile and Social Media Mobile and Social Media have changed marketing but this will also continue to evolve. Consider the following Social Media platforms for the assignment: Pinterest Twitter Instagram Google+ Linkedin YouTube Snapchat Reddit Pick two of the above platforms and complete the following: Provide a brief description of the platform (how it works, key functions, etc) User growth over time and key points of evolution User demographics information B2C and B2B applications How can it be used by...

I magine you are the marketing and social media manager for a fictional company, Small New...

I magine you are the marketing and social media manager for a fictional company, Small New Start-Up Company, Inc. (SNSC). SNSC hopes to challenge the entrenched players. You are tasked with preparing a presentation that explains your company’s strategic, functional, and operational social media plans and provides an overview of the organization’s marketing plan to prospective investors of SNSC. Respond to the following with at least one slide per writing prompt: Determine the new product SNSC will market. Consider the...

what are the reason why it is increasing the number of social media users? What are...

what are the reason why it is increasing the number of social media users? What are the effect to life, education and family of being active in social media? 500 words

MARKETING QUESTION: Social media marketing is one of the fastest growing areas of the marketing world....

MARKETING QUESTION: Social media marketing is one of the fastest growing areas of the marketing world. Please identify a company that you are familiar with that embraces different SMM platforms. Select three (from, say, Facebook, Instagram, Twitter, Pinterest, YouTube, email campaigns, etc.) that the company uses and describe their applications with examples. What are some practices of the company you like/appreciate; what are some that you do not?

Social media users use a variety of devices to access social networking; mobile phones are increasingly...

Social media users use a variety of devices to access social networking; mobile phones are increasingly popular. However, is there a difference in the various age groups in the proportion of social media users who use their mobile phone to access social networking? A study showed the following results for the different age groups, assume that 200 social media users for each age group were surveyed. ORIGINAL DATA ACCESS TO SOCIAL MEDIA 18-34 35-64 65+ TOTAL YES 118 72 26...

Discuss the role of social media in marketing a product and service

Subjects