Recalling the OJ Simpson trial, what public relations efforts were undertaken? To what effect?

Expert Solution

Criminal trial of O J Simpson is one of the best examples of effective persuausion skills. Despite of strong evidence against him, his attorney was able to persuade the juru regarding his innocence. They converted this trial from murder case too a racial conspiracy. Even the defence team of O J Simpson has proved that the investigation detectives were allegedely trying to frame him in the murder charges. During the trial, entire media channels including the broadcast, print and electronic media was covering the story. Defence attorney of O J Simpson have successfully converted the murder trial into a racial conspiracy using public relations. They were able to gain sympathy and support of black americans. Public relation had influenced the neutrality of the case. And Public relation was also one of the reasons due to which O J Simpson was freed from the murder case chages. Hence, it is concluded that public relations played relations played a very critical role in this case.

Hayet Jeridi answered 2 months ago

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