Question

What is the significance of Twitter relative to public relations practice?

Answer 1

The social media brand of twitter is very commonly used by various individuals and businesses along with government officials as a tool of communication with the larger audience. Public relations are the way a business keeps touch with its stakeholders especially consumers. The information-sharing ways of Twitter are good and have a huge reach across the globe. The real-time delivery of the information makes the public relations practices of the business work for its development and growth.

Twitter has a huge reach and is a competent platform where attachments like texts, pictures, and videos can be added with specific mention of the individual who it’s been addressed to. The business gets feedback from the consumers and employees via twitter which is open to all forums and makes the business act quickly and decisively to make sure that the public image is not tarnished for the individual or the business or institution. Again the business may announce a program or a government body may try to send the message to the people about a specific event or issue is been met and adhered to. The business competences, as well as the delivery times, are reduced and the productivity and competence are enhanced with such a social media tool that is open for all and is competent for the public relations practices for an institution or business.