what are some of the changes in consumer relations and public relations as a result of...

what are some of the changes in consumer relations and public relations as a result of globalization.

Expert Solution

Changes in Public relations and consumer relations as a result of Globalization are:

The public relations field has become multi-cultural due to movement of people and technology all across globe
Due to highly level of connectivity of people from one corner to another, public relations has become very important in order to maintain positive image of the organization. Example: Any negative news related to product in United States will spread to other countries very quickly. As the brands are globally present, such news impacts every other market too
Consumer relations team need to learn on how to tackle global and local query differently and yet maintain same stand
The public relations and consumer relations team of different countries need to work in tandem to maintain consistency in communication
The form of communication including words and language has become exceedingly important and it is essential for public or consumer relations team to learn as per market demand. Thus, field has become highly dynamic

keosha answered 8 months ago

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