Question

What is driving this growth in customer empowerment?

Answer 1

Customer Empowerment

Customer empowerment is when you give customers the information and the tools they need to make a decision. by giving them options and resources, you provide a much better buying experience and allow them to determine for themselves what kind of brand experience they want to have.

  

  Customer Empowering Examples...

1. Ratings

One of the ways in which customer empowerment is being leveraged by some of the major websites out is through customer reviews. for examples, on Amazon the entire user experience revolves around the customer review.

2. Customer opportunities

In addition, sites like eBay and other auction sites practice customer empowerment buy giving them the choice of who to buy from and how much to pay, as well the opportunity to sell something themselves.

3. Tell your opinion

Another example of customer empowerment is when companies actually ask customers to offer their opinion, either through a pole on their website or some other form of communication. customers like telling companies what they want and enjoy the opportunity to let them know about any problems they have had.

OpenPR.com.Customer Empowerment Definition,https://www.oprnpr.com

Three Ways to Achieve Customer Empowerment...

1. Focus on providing useful, unique information
2. Deal in facts, not marketing-speak
3. Help make the customer an expert

CustomerThink.Three ways to achieve customer empowerment,https://customerthink.com/three-ways-to-achieve-customer-empowerment/   

5 Ways to empower the modern customer

1. Give them an optimized experience on the channels they want
2. Help them save time
3. Listen to customer concerns
4. Give them a secure experience
5. Give customer the right to opt-out

Vocalcom.5 ways to empower the modern customer,https://www.vocalcom.com/en/blog/customer-service /5-way-to-empower-the modern-customer/

9 Trends driving the customer revolution

We are now living in the age of the empowered customer. in this blog post, we'll look at the many disparate but related trends contributing to the customer revolution and dissect how they empower you customers today.

Whether you're an established company or a thriving startup, here are 9 trends that have tipped the balance in favor of your customer:

1. Mobile technology
2. Social media
3. Internet of things
4. Big data
5. The sharing/collaborative economy
6. DIY/maker culture
7. Quantified self
8. Location-monitoring technologies.
9. Online customer communities

Vision critical blog.9 Trends driving the customer revolution,https://www.visioncritical.com/blog/age-of-empowered-customer