Question

class - marketing communications.

Using YETI products, coolers, ramblers and tumbkers design a trade show booth.

What does the booth look like?

What objectives would you have for the trade show? Draw a layout of the booth and list the objectives for the trade show and list how you would reach those objectives with your booth design and staff.

Answer 1

The question mentioned on the product mix of YETI .i.e,

Product mix: If an enterprise manufactures or deals with different varieties of products, its group of all products is called a product mix.

"Booth" is an idea of exposing products to helps marketing operations. Booth does look like, a small shop settled with a group of products mix by a company to attract and to easing of customer findings and satisfaction in a single place.

Trade Show: This is an exhibition or an event conducting to introduce a new product or a new specification of an existing product by a single company, Although the objective has existed. The main objectives of a trade show are as follows;

1. Introduce a new product
2. Reinforce existing product
3. Make new announcements
4. Connections and networking
5. Learn new trends in the industry
6. Gain feedback
7. Research on new potential products.

A layout of the booth comprises a strategy to attract customers in it, and also are as follows the objectives.

Layout of a booth as below given picture,  

it includes,

Entry and exit of ways as per the arrows represents, and

A - Welcome Desk for the customers

B & C - for the product display of varieties with its specializations

D - Experienced customer or existing customer launch or communication space for customers with executives and other customers.

E - Registration for new products

F - Feedback and research data collection.

As per the above design, it consists of a group of skilled staff in the company. They were able to communicate and convert the ideas of the product and the objectives effectively by company training. The reach section on the model observes to satisfying the objectives in an operationally effective manner.