Question

• Design an Integrated Marketing Communications outline for Volkswagen golf. Explain your reasons for using different media.
• You need to recruit a new sales team for your Volkswagen golf. Explain the different steps that you should follow and also, the profile of the sales professionals that you are looking for.
• Marketing Myopia: Explain what do you think Volkswagen golf should do in order to stay strong along time and avoid decline.
• Suggest the launching of a new product or service from your brand VW golf . Explain how would you cover the different steps of New Product Development in the case of your brand.
• Demonstrate understanding of the principles of Marketing and their applicability.
• Understand the processes of interaction between key stakeholders in the domain of Marketing.
• Identify and analyze the major forces in the marketing that impact business operations.
• Illustrate the impact of effective marketing programs and marketing

Answer 1

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Answer : Integrated Marketing Communications

Integration of all kinds of communications in marketing and use for the brand as a promotional tool. It covers various combinations of marketing channels and brand value-enhancing tools. The Volkswagen brand utilizes various media for showcasing and conveying on the grounds that the organization incline toward the computerized publicizing instead of customary print and TV stations. The spend for the most part on advanced showcasing of its media blend they save separate financial plan for building up the clients related substance for improving their market size. They are having their own site on which guests are expanding step by step they make their substance appealing with the goal that the clients invest their energy to look for the Volkswagen golf. They have made a business model by which they can legitimately speak with their clients by utilizing the client id. The advanced strategies and computerized reasoning are a lot of utilized now days so the organization is concentrating on this.

Recruitment of a New Sales Team

After the business breakdown or after the advancement procedure, the business office is focal. The decision of an effective sales person to speak to Volkswagen golf available is fundamental. It is critical to comprehend the essentials of the brand and know the item and to choose the bundled sales persons who know the item for showcase pitching.

• Comprise and clarify the qualities of the capacities.
• Make basic clarifications independently for the business group.
• Just ensure that you hit the right gathering or competitors' decisions.
• Allow vital techniques during applicant determination.
• Ensure a reasonable sales person quantitative and appraisal.
• Initiate the genuine aim meet with the candidate.
• In the end, bargain and offer in a cleaned way.

The development of the business group incorporates the choice of the candidates with center brand responsibility, an increasingly diagnostic demeanor, versatility, a decent degree of duty, better brand mindfullness, time the executives, readiness and perseverance levels. Consider the brand an up-and-comer's eyes and help the sales person articulate the brand's measurement.

Volkswagen golf deals staff profile: The sales person in the shop the board needs to work straightforwardly with the head supervisor and bolster the customers in finding the items, suggesting the fitting items, collecting the embedded showcases for fast survey, sorting out stocks in the business fragment and empowering item traits. The exhibition elements must meet and contribute income to the framework in the job of the executives, give the best purchasing experience by fulfilling and associating necessities, and accomplice the supervisory group with better usage.

Marketing Myopia

The business has a narrow-minded approach to marketing in its marketing myopia situation and more emphasis on the single marketing element, destroying the innovative aspects of brand marketing. In Volkswagen golf, the Marketing Department must take other innovations into account to sustain development and prevent activities.

• Make sure you still have a good perspective on the schedules.
• Keep the consumer in the middle and never dwell on the commodity at the beginning.
• Product promotion is more critical than product sales.
• Make sure the organization carries out the right form of market research.
• Use the resources and monitor the competitors.
• Diversify the product portfolio and brand development in the future at all times.
• The definition of interruptive commercialisation.

New Product Development

The New Product Development process includes advancing another thought at the different stages: age of ideas, thought estimates, structure creation, investigation, the preperation of the general elements of the item, prototyping of the item, acquisition of the necessary creation devices, business assessments and advertising and advancement methodologies.

The association will plan a correspondence system so as to show the item available after its preperations for another item creation. Create and characterize item schedules, train inward networks utilizing the advertising areas and exploit key segment crusades for associating with the crowd and putting time or cash in a decent manner to satisfy guidelines.