can you give me short summary abstract and conclusion on
chapters 3 and chapters 4 in Strategic Market Management, 9th
Edition, by David A. Aaker
Competitor Analysis
Competitor Identification
Strategic Groups: Pursue similar competitive strategies –Have
similar characteristics –Have similar assets and competencies
Competitor Analysis: Potential Competitors: –Market expansion
–Product expansion –Backward integration –Forward integration
–Export assets or competencies –Retaliatory or defensive
strategies
Understanding the Competitors
Competitor Actions: Size, Growth & Profitability, Current
and Past Strategies, Strengths and Weaknesses
Cost...