Question

In: Nursing

Background of community services program: The Youth Parenting Program (YPP) is a new program for young...

Background of community services program:

The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:

  •   Care of the baby
  •   Health of the baby
  •   Feeding
  •   Breast feeding vs bottle feeding
  •   Financial planning and assistance
  •   Returning to school or entering/returning to the workplace

Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk.

The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children.

The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program.

Suitable arrangements will be made for clients who need assistance with language or literacy.

Digital media protocols for the organisation include:

  •   All digital media strategies must be approved by the Media and Advertising Section before implementation
  •   The following digital media platforms may be used for this organisation:

-         Website

-         LinkedIn

-         Facebook

-         Twitter

-         You Tube

-         Applications for mobile device

  •   All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.

As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:

  •   Gaining the interest of the target interest
  •   Using a media that the audience will access
  •   Significant diversity in culture and ethnicity of target audience.

Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.

Solutions

Expert Solution

PURPOSE EDITORIAL PLAN MEASUREMENT
DISTRIBUTION CHANNEL WHO WE WILL REACH GOALS/BENEFITS
FEATURED TOPICS
IDEAL VELOCITY FORMATS TONE/RULES OF ENGAGEMENT TEAM RESOURCES CALL(s) TO ACTION KPIs
Facebook Parents under the age of 25 years To increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children. - Parenting styles
- Bottle feeding v/s bottle-feeding
- Financial assistance
- Ways to prevent child abuse and trume
- Post at least 4x/day
- For every company-related posting, share 3 non-promotional posts
- Respond promptly to direct inquiries

Additional theme-related posts:

- Monday: Research data
- Tuesday: White papers
- Wednesday: Example of the week
- Thursday: Speaker videos
- Friday: Meet the team
- Posts
- E-books
- Visual content
- Research data
- Experienced; friendly; enthusiastic
- Never "force" our company into other conversations unless they themselves are volunteering to do so
- Carrie (marketing lead)
- Mary (community manager)

-*Direct specific comments/questions on content piece to author and/or the editorial team to address
- Subscribe to our weekly newsletter
- Download the e-book
- Register to attend aour program
- Enroll in our training program
- Subscriber growth
- Downloads attributed to Facebook
- Use of promo codes

Related Solutions

Background of community services program: The Youth Parenting Program (YPP) is a new program for young...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example: Care of the baby Health of the baby Feeding Breast feeding vs bottle feeding Financial planning and assistance Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young...
Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents...
what are the four main parenting style and what aspect of parenting are linked with young...
what are the four main parenting style and what aspect of parenting are linked with young children develpment
problem: YOUth is a not-for-profit organization that supports at-risk youth in a small Northern community through...
problem: YOUth is a not-for-profit organization that supports at-risk youth in a small Northern community through a crisis center, outreach initiatives, and after-school activity programs. The organization has implemented triple-bottom-line accounting, results are reported quarterly to stakeholders. Financial performance is concerned with results as compared to budget as well as with measuring overhead costs as a percentage of donations and grants received to ensure that an appropriate proportion of total funds is spent on programs directly. Social metrics combine input-based...
with Apostle construction enterprise creating a community youth center for the community what are the estimated...
with Apostle construction enterprise creating a community youth center for the community what are the estimated expenses and savings? please explain
with Apostle construction enterprise creating a community youth center for the community what are some contingency...
with Apostle construction enterprise creating a community youth center for the community what are some contingency plans to overcome problems? please explain
with Apostle construction enterprise creating a community youth center for the community what are some potential...
with Apostle construction enterprise creating a community youth center for the community what are some potential special implemetation problems they may have to overcome overcome
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT