Question

Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example: Care of the baby Health of the baby Feeding Breast feeding vs bottle feeding Financial planning and assistance Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk. The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children. The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program. Suitable arrangements will be made for clients who need assistance with language or literacy. Digital media protocols for the organisation include: All digital media strategies must be approved by the Media and Advertising Section before implementation The following digital media platforms may be used for this organisation: - Website - LinkedIn - Facebook - Twitter - You Tube - Applications for mobile device All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.

As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:

• Gaining the interest of the target interest
• Using a media that the audience will access
• Significant diversity in the culture and ethnicity of the target audience.

Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.

Answer 1

The proper role of parents is to provide encouragement, access, support to develop their developmental tasks. A parent is a child's first teacher ,so they should remain as a best teacher throughout their life.

Social media is widely influencing young population. So such a youth parenting program should be promoted through the social media as it is more accessible to the young population. Such programs are required to give awareness to the young parents how to take care of the baby , to become an effective parents and all the post natal care.

Digital media is highly influenced by the young generation so by developing a digital media strategy can promote awareness about good parenting ,care given to the baby as most of the young generation people are accessible through social media.

It should be aimed at rising the standard of living, good parenting, baby care and the most important it should be aimed at the importance of breast feeding than bottle feeding.

Nowadays most of the young mother's don't know the importance of breast feeding. During the early months baby should be breast feeded to develop immunity against diseases. The most effective way to teach the young mothers about the importance of breastfeeding is through social media.

Social media strategy can be developed to promote the importance of schooling baby care and financial assistance. So they can promote youth parenting program by introducing through various social media like YouTube.

So the digital media strategy should include a group of people who is responsible for promoting this program through different videos visuals ,audio that will impress the young parents and make them interested engaging youth parenting programs. Thus it involves a group of people who aims at obtaining the maximum effect of the program.

It should include the following:

Importance of parenting

Health of the baby

care of the baby

breastfeeding versus bottle feeding

financial assistance

Schooling

Early check ups and immunization programs

Through different digital platform it should be aimed at providing maximum awareness to the young parents and thus to reduce the violence against children.

Digital parenting describes parents efforts for supporting and regulating children's activity in digital environment.