Question

Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk. The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children. The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program. Suitable arrangements will be made for clients who need assistance with language or literacy. Digital media protocols for the organisation include:   All digital media strategies must be approved by the Media and Advertising Section before implementation   The following digital media platforms may be used for this organisation: -         Website -         LinkedIn -         Facebook -         Twitter -         You Tube -         Applications for mobile device   All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.

As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:

•   Gaining the interest of the target interest
•   Using a media that the audience will access
•   Significant diversity in culture and ethnicity of target audience.

Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.

Digital media plan Plan the development and implantation of two digital media promotion campaigns
Type of digital media?	What will this digital media cover? (provide a brief description)	How will the campaign be promoted	Within what timeframe	What will be the review and approval process?	How will the campaign be evaluated
Digital media plan 1
Digital media plan 2

Answer 1

Answer:

The youth parenting program is employed for young mothers and fathers to enhance the  knowledge of parenting their new born baby which helps in decreasing  the incidence of neglegence and violance. This program is promoted by various digital media like facebook, youtube, websites, linkedin,etc. In these days many parents have access to different digital media to learn and improve their knowledge about new babies.

Digital media plan 1: Facebook

the Digital media as Facebook covers:

In Facebook accounts there are numerous specific pages for parenting. In face book parenting of baby's page , it covers information in images , in few videos about how young parents to take care of their new born babies, the importance of breast feeding, importance of relationship between parents and baby.

How will campaign be promoted:

--Share promotion plan on facebook account of parenting pages and share this plan to family members, friends , collegues and ask them to share it with thier friends.  This helps to promote the campaign easily through out facebook media .

--make advertising of parenting promotion plans all over digital media page which attracts other young parents to learn about baby caring.

Within what timeframe:

in this media, the engagement of promotional content on weekdays between noon and 6pm, and for conversion of it in facebook during thursday and tuesday at 2-4pm.

Review and approval process:

the promotin plan of young parenting program must meet the guidelines of facebook and organisation. After the promotion about parenting, the facebook viewers mostly seen within 24 hours after posting  and the facebook team will review about promotion and if it meets the guidlines like posting of image correct size, correct information about parenting then the promotion plan will approved.

Campaign evaluation:

--evaluates the running duration of promotion plan of starting and the end date.

--total campaign actions and also check clicks.

--- Total amount spent in the promotion plan if total return on investment then this campaign is success.